Essays about: "Branded Apps"

Found 3 essays containing the words Branded Apps.

  1. 1. Exploring the Experience of Branded Mobile Apps within Direct Selling : Insights from Sales Representatives’ Perspective

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Matilda Elfving; [2017]
    Keywords : Direct Selling; Sales Representatives; Online Experience; Online Customer Experience; Branded Mobile Apps; Benefits; Satisfaction; Purchase Intentions;

    Abstract : Technology is becoming more central to people’s lives than ever before, and the most widely embraced technological device on the consumer market are mobile phones. This creates an ever-increasing market place for mobile apps, which during 2016 had revenues amounted to 88.3 billion U.S. READ MORE

  3. 2. Making the relationship mobile: an exploratory study of the impact of mobile marketing on the customer-brand relationship

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lea Henrike Engling; Andreea Dinca; [2012]
    Keywords : Mobile Marketing; Customer-Brand Relationship; Mobile Communication; Branded Apps; Business and Economics;

    Abstract : The purpose of this thesis is to increase the understanding of how mobile marketing, in particular branded apps, impacts the customer-brand relationship. To gain a holistic comprehension of the phenomenon, the relationship is looked at from both the brand’s and the customer’s viewpoint. READ MORE

  4. 3. Branded smart phone applications: an efficient marketing strategy?

    University essay from Institutionen för journalistik, medier och kommunikation (JMK)

    Author : Mathilde Vaddé; [2012]
    Keywords : smart phone applications; gamification; marketing; customer engagement;

    Abstract : Advertising through smart phone applications is one of the fastest growing categories in advertising nowadays. Branded game-apps on mobile phones have several very innovative and attractive aspects, they physically engage their customers into a game, creating on a first level an entertainment but mainly they are advertising their products and the brand’s name. READ MORE