Essays about: "Branded applications."

Found 4 essays containing the words Branded applications..

  1. 1. Ascribed Meanings to Self- Service Technologies: Exploring Grocery Shopper’s Use of SSTs and Subsequent Meanings held in a Digitalised World

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Elizabeth Martina St Marcus; [2020]
    Keywords : self-service technology; communities of practice; grocery shopping; digitalisation; Social Sciences;

    Abstract : Recent years have seen digitalisation entangled in everyday life; with the broader context of a digitalised world, one can no longer see the digitalised retail space and its technological artefacts as a lone-standing phenomena. Instead, it is necessary to see digitalisation as way of understanding and being in the modern world. READ MORE

  3. 2. How do your customers trust you from their mobile phone? : A company's perspective to an extended understanding of the mobile technological factors needed to affect customers' trust on mobile applications or websites.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Therese Genovese; Sandra Lu; Lovisa Sundkvist; [2020]
    Keywords : mcommerce; mobile phones; ecommerce; trust; technological factors; design; information; security; mobile applications; mobile websites; qualitative research; deductive;

    Abstract : The purpose of this research is to provide companies with how they can affect customer’s trust through tools found within the three technological factors on mobile applications or websites. A research gap was discovered by the researchers due to the lack of in-depth exploration regarding this topic and took the opportunity to do research within this field. READ MORE

  4. 3. Branded applications - Function triumphs Brand? -An exploratory study of branded applications’ role in the brand building process

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lidia Vukcevic; Malin Willgottson; [2013]
    Keywords : Brand building process; High low involvement brands; Mobile marketing; Branded applications.; Business and Economics;

    Abstract : Abstract Title: Branded applications - Function triumphs Brand? -An exploratory study of branded applications’ role in the brand building process Date of the Seminar: 2013.05. READ MORE

  5. 4. Branded smart phone applications: an efficient marketing strategy?

    University essay from Institutionen för journalistik, medier och kommunikation (JMK)

    Author : Mathilde Vaddé; [2012]
    Keywords : smart phone applications; gamification; marketing; customer engagement;

    Abstract : Advertising through smart phone applications is one of the fastest growing categories in advertising nowadays. Branded game-apps on mobile phones have several very innovative and attractive aspects, they physically engage their customers into a game, creating on a first level an entertainment but mainly they are advertising their products and the brand’s name. READ MORE