Essays about: "Branding Cooperation"

Showing result 1 - 5 of 26 essays containing the words Branding Cooperation.

1. 1. "Nobody survives alone here": Unravelling the role of a tourism network in sustainable destination development : A case study of Muonio, Finland

   University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Author : Annika Hallwass; [2023]
   Keywords : ;

   Abstract : As tourism continues to grow, the need for sustainable management and governance of tourism destinations becomes increasingly urgent. This arguably requires the participation, cooperation, and collaboration of a variety of destination stakeholders. READ MORE

3. 2. An empirical study of the co-branding partner selection strategy : A perception from the negative perspective combing with consumer psychology

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Tongda Lu; Jiawen Ji; Jingming Zhang; [2020]
   Keywords : Co-branding; cross-branding; brand identity; consumer psychology.;

   Abstract : In recent years, the fashion industry has set off a trend of co-branding, and co-branding has become a unique marketing strategy for major brands to obtain benefits. However, there are potential risks when brands are selecting joint partners. READ MORE

4. 3. Frenemies in Business: A Case Study on the Phenomenon of Coopetition

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Alexandra Hagman; Victoria Camps; [2019]
   Keywords : Coopetition; Cooperation; Competition; Coopetitive Relationship; Competing Companies; Coopetitors; Coopetition Process; Drivers; Challenges; Possible Positive Outcomes; Possible Negative Outcomes; Business and Economics;

   Abstract : Title: Frenemies in Business: A Case Study on the Phenomenon of Coopetition Research Question: What are drivers and challenges behind coopetition, as well as possible outcomes of the relationship? Keywords: Coopetition, Cooperation, Competition, Coopetitive Relationship, Competing Companies, Coopetitors, Coopetition Process, Drivers, Challenges, Possible Positive Outcomes, Possible Negative Outcomes Purpose: The purpose of this paper is to explore the drivers behind coopetition and to identify challenges that organizations have to overcome when cooperating with their competitors. Further, this paper will explore the possible outcomes of a coopetitive relationship. READ MORE

5. 4. Coopetition in Industry Associations : A Study of Scandinavian Outdoor Group

   University essay from Umeå universitet/Företagsekonomi

   Author : Erika Granqvist; Alex Mugrauer; [2018]
   Keywords : Coopetition; industry associations; tensions; balancing; third party role; network; co-branding; sustainability;

   Abstract : Coopetition - the simultaneous pursuit of cooperation and competition, is a paradoxical situation where the pooling of resources has the potential to create greater advantages compared to if the involved actors solely compete. Previous research shows that coopetition is a difficult strategy to pursue due to the tensions arising from the paradox. READ MORE

6. 5. Artistic Brand or Brand with Art?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Johanna Karlsson; Xinyi Yao; Melissa Cetino; Meiru Lu; [2018]
   Keywords : Art; Branding; Artistic Brands; Brands with Art; Brand Identity; Visual Art; Business and Economics;

   Abstract : Purpose: This article explores the relation between brands and the use of art, and in which way art helps brands in expressing their values and identity. Furthermore, this article will identify the components that characterize Artistic Brands and Brands with Art. READ MORE