Essays about: "Branding Strategy"

Showing result 21 - 25 of 273 essays containing the words Branding Strategy.

  1. 21. The Brand Creation of an International Football Club

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Alexander Kokko; Johan Otterhed Bolin; Antoni Kaso; [2023]
    Keywords : Brand Creation; Football Club; Club Ownership; Sports Branding; Brand Identity; Corporate Brand Identity Matrix; Business and Economics;

    Abstract : Purpose - The purpose of this paper is to investigate and analyze the brand creation process employed by international football clubs in relation to their brand identity. Methodology - The methodology for this paper utilizes a qualitative research approach with a multiple case study of four different football clubs, in support of a literature review, and with a proposed theoretical brand identity framework applied to the cases. READ MORE

  3. 22. China Influencer E-commerce Livestreaming Marketing Strategy Research

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Yimeng Ma; [2023]
    Keywords : e-commerce; netnography; influencers; followers; and online community;

    Abstract : The surge of mobile internet and electronic devices has revolutionized consumer interactions and information consumption. Livestreaming emerges as a prevalent advertising method in e-commerce, compensating for the static nature of traditional platforms by providing dynamic buying experiences. READ MORE

  4. 23. Navigating the Unknown: A Study on How the Brand Manager Role Evolves in Response to the Metaverse as a New Branding Context

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lisa Sjöberg; Inga Maslowski; [2023]
    Keywords : Branding; Brand management; Brand manager role; Metaverse; Strategy formation; Experimentation; Co-Creation; Community; Generational shift; Emerging technologies; Social Sciences;

    Abstract : The evolution of the digital landscape through emerging technologies presents brand managers with a new context for managing their brand: the metaverse. This thesis investigates how the role of the brand manager and the related brand management practices evolve in response to this. READ MORE

  5. 24. Green Bonds : A study on the signaling effects of issuing green bonds in the Swedish real estate sector

    University essay from KTH/Fastighetsekonomi och finans

    Author : Sophia Solberg; Wilma Olofsson; [2023]
    Keywords : Green bonds; Sustainability; Stock Market Reaction; Signaling Theory; Efficient Market Hypothesis; Real Estate Sector; Gröna Obligationer; Hållbarhet; Marknadsreaktioner; Signaleringsteorin; Effektiv Marknadshypotes; Fastighetssektorn;

    Abstract : Green bonds have rapidly increased in popularity over the past years, and are often seen as afacilitator in achieving the Paris Agreement of limiting global warming to 2°C. The Swedishreal estate sector is one of the most frequent issuers in the Swedish green bond market, as itstands for 49% of the total volume outstanding. READ MORE

  6. 25. Industry Maturity’s Influence on the Viability of Innovation- and Imitation-oriented Strategies - Assessing how elements of industry life cycles influence the viability of innovation and imitation-oriented strategies and its impact on industry development pace - A Qualitative Cross-sectional Study on the Cultured Meat Industry

    University essay from Göteborgs universitet/Graduate School

    Author : Ali Kouaiber; Joakim Langhelle; [2022-08-18]
    Keywords : Innovation strategies; Innovation-oriented; imitation-oriented; first-mover advantages; first-mover disadvantages; industry life cycles; industry transformation; path dependence; cultured meat industry;

    Abstract : There is extensive literature on the topic of first-mover advantages, not only with regards to whether such advantages exist or not, but also with regards to their sources. However, there is a scarce amount of research devoted to understanding how such advantages are affected by the maturity of the industry, specifically in emerging industries. READ MORE