Essays about: "Branding Volvo"

Showing result 1 - 5 of 16 essays containing the words Branding Volvo.

  1. 1. Sustainability Practices in Corporate Branding of VOLVO

    University essay from

    Author : Mohammad Jamil; Saila Batool; [2021]
    Keywords : ;

    Abstract : .... READ MORE

  3. 2. Automotive Manufacturers: Branding Strategy and Consumer Perceptions around the Globe: Volvo Case Study.

    University essay from

    Author : Mihail Milev; Banzragch Solongo; [2020]
    Keywords : ;

    Abstract : .... READ MORE

  4. 3. Creating time, over time - A study of marketing, artificial intelligence, efficiency and value creation

    University essay from Göteborgs universitet/Graduate School

    Author : Hanna Källström; [2019-07-03]
    Keywords : Marketing procurement; discourse theory; value creation theory; artificial intelligence; branding;

    Abstract : This article focuses on how artificial intelligence (AI) has potential to make marketing procurement more effective and efficient. Creating more time for marketing buyers gives them opportunities to engage in value creating strategy work benefiting the brand. Volvo Cars is used as a case study from which a qualitative discourse study is performed. READ MORE

  5. 4. Internal marketing through gamification : A qualitative study on the influence of game elements within an app on internal marketing activities

    University essay from Umeå universitet/Företagsekonomi

    Author : Alf Grönvall; Axel Holmner Härgestam; [2019]
    Keywords : Internal marketing; through; gamification; A qualitative study on the influence of; game elements; within an app on; internal marketing activities;

    Abstract : AbstractThe subject of gamification is a relatively new and novel concept when it comes to stimulating behavior. Gamification is the use of game elements in a non-game context. Gamification is a tool that can motivate people to engage with activities related to health, education and personal productivity. READ MORE

  6. 5. Branding strategy through storytelling in marketing : The other side of the story

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Jonathan Pykälistö; Alexander Fahlstad; [2019]
    Keywords : Brand Identity; Brand Image; Storytelling; Branding Strategy; Marketing Strategies;

    Abstract : Background - What a company wants to communicate is today more correlated to their core values and within storytelling it is no exception. Storytelling is the art of using a story in focus in televised commercials and the products are used in the peripheral. READ MORE