Essays about: "Branding in education"

Showing result 1 - 5 of 22 essays containing the words Branding in education.

  1. 1. Gen Z & Social Sustainability – A Need for Adaption : An exploratory study of generation Z’s preferences of social sustainability when entering the labor market and an investigation on how SMEs within the foodservice distribution industry answer to these preferences.

    University essay from

    Author : Victoria Emilia Holmén Ahonen; [2022]
    Keywords : ;

    Abstract : Background: In today’s global world, corporations face a huge demand for executive talents due to advanced technology and increased level of high education which has led to a rapidly changing business environment. Companies need to distinguish themselves from one another to gain a competitive advantage in the market, to recruit the best talents on the labor market. READ MORE

  3. 2. A picture is worth more than a thousand words : A study of how higher education use an authentic photographic language in branding

    University essay from Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Author : My Kronqvist; [2022]
    Keywords : Authenticity; Higher Education; Interviews; Photographic Language; Visual Branding; Visual Literacy;

    Abstract : Many organizations form a visual language to brand and gain a competitive advantage in a competitive marketplace. The institutions of higher education are no exception. However, the conditions and context of branding in higher education are complex. READ MORE

  4. 3. Swedish university brand personality and student choice : How does the university brand personality influence international students when selecting a higher education institution? Case study: Jönköping University

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Thi Thu Huyen Do; Veselin Ralev; [2021]
    Keywords : University branding; Brand personality; Higher education; University choice; International students choice; Decision-making process of students;

    Abstract : Background: There has been an increasing trend of more Swedish higher education institutions competing for international students in response to international student mobility trends, self-management and budget securement, and government-backed recruitment campaigns. An emerging stream of higher education research is brand personality, and it may represent a robust basis for differentiation between many universities competing for student recruitment. READ MORE

  5. 4. Appropriation or Appreciation? Examining the Phenomenon of Cultural Appropriation in Fashion Branding

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Thi My Huyen Tran; [2020]
    Keywords : Cultural Sciences;

    Abstract : Due to the social revolution, social issues such as racism, human justice and cultural appropriation have evolved rapidly and included in many aspects of life. Brands are taking advantage of cultural values and/ or artifacts to promote for their equities yet acknowledging the possible backfire that would damage their reputation. READ MORE

  6. 5. Internal marketing through gamification : A qualitative study on the influence of game elements within an app on internal marketing activities

    University essay from Umeå universitet/Företagsekonomi

    Author : Alf Grönvall; Axel Holmner Härgestam; [2019]
    Keywords : Internal marketing; through; gamification; A qualitative study on the influence of; game elements; within an app on; internal marketing activities;

    Abstract : AbstractThe subject of gamification is a relatively new and novel concept when it comes to stimulating behavior. Gamification is the use of game elements in a non-game context. Gamification is a tool that can motivate people to engage with activities related to health, education and personal productivity. READ MORE