Essays about: "Branding in media"

Showing result 16 - 20 of 205 essays containing the words Branding in media.

1. 16. Evaluating Brand Perception Regarding Sustainability through Digital Marketing

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Amber Javed; [2022]
   Keywords : digital marketing; social media; sustainability; climate change; online media; marketing campaign; fashion brands; brand management; consumer behaviour; brand loyalty; brand image; carbon footprints;

   Abstract : This study evaluates the effect of sustainable business practices on brand perception. Digital marketing is a vital tool for any business, and sustainability is a significant element in brand management and marketing. READ MORE

3. 17. Fan Community Activities That May Destroy Value

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Chandhni Jayakanth; Anesa Kuruzovic Subo; [2022]
   Keywords : Business and Economics;

   Abstract : Course: BUSN39 Degree Project in Global Marketing - Master Level Keywords: Brand Community, Branding, Brand Loyalty, Value Destruction, Fandom, Music Artists, EXO Purpose: The purpose of this study is to research brand communities and understand if certain brand community activities may contribute towards the destruction of value of the brand. Specifically, this thesis will focus on music artist brands, their fandom communities and how the fan activities and discourse may be destructive in nature for the value of the music artist’s brand. READ MORE

4. 18. Embodying Balenciaga's 'Afterworld' : Immersive and Experiential Transmedia Storytelling in the Attention Economy

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Viktor Wendt; [2022]
   Keywords : Transmedia storytelling; embodied interaction; immersiveness; experiential marketing; fashion branding; sensory marketing; attention economy;

   Abstract : In today’s ‘attention economy’, it seems insufficient to just offer products. Instead, it is crucial to provide the audience with deep, affective emotions and embodied experiences. This seems to be especially true for the fashion and lifestyle sector. READ MORE

5. 19. The TikTok effect : A case study on emotional marketing through social media

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Camila Daniela Vasquez Rodriguez; [2022]
   Keywords : Generation z; adaptative marketing; brand image; TikTok; Duolingo; engagement; emotional branding.;

   Abstract : The adaptation of marketing has led brands to connect with the clients through the usage of theiremotions, understanding the joy or sadness an element can create in a customer, which increasesthe possibility of a recognized experience.To analyze the effects that emotions can create in customers, the usage of Duolingo’s case studywas implemented, the understanding of their new strategy used on TikTok, allowed this studyto analyze the results of such adaptations in generation Z, as the main target through the TikTokplatform. READ MORE

6. 20. The Role of US Foreign Policy, 2013-2022, In the Construction of the Media Image of Sweden

   University essay from Uppsala universitet/Medier och kommunikation

   Author : Joel Åberg; [2022]
   Keywords : Media Framing; Media Image; Nation Branding; US Politics; Foreign Reporting; Quantitative Content Analysis;

   Abstract : Reports of smear campaigns and manipulated narratives about Sweden unfolding online, following a few derogatory comments by US President Donald Trump (2017-21), provided this thesis with three research aims. (1) To investigate the framing of Sweden in some of the most influential US newspapers, (2) to examine the agenda-setting role and influence of the president through US foreign policy, (3) to construct a comprehensive US media image of Sweden. READ MORE