Essays about: "Branding literature"
Showing result 21 - 25 of 238 essays containing the words Branding literature.
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21. The Brand Creation of an International Football Club
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose - The purpose of this paper is to investigate and analyze the brand creation process employed by international football clubs in relation to their brand identity. Methodology - The methodology for this paper utilizes a qualitative research approach with a multiple case study of four different football clubs, in support of a literature review, and with a proposed theoretical brand identity framework applied to the cases. READ MORE
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22. CSR and Internal Stakeholders within the Swedish Fashion Retail Industry : An exploratory study on the relationship between organization and their employees in a harmful industry
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: Managers can utilize tools such as Corporate social responsibility (CSR) and employer branding to manage the relationship between employees and the organization. CSR is a tool that can be used to make the organization look better. READ MORE
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23. Working Towards a Sustainable Future: How Employee Identification with Sustainability leads to Employer Branding Challenges
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The purpose of this study is to contribute to the understanding of the interconnectedness of organisational identification and employer branding when strong employee identification with corporate social responsibility is prevalent. It is based on a single case study at a Swedish manufacturing company. READ MORE
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24. Industry Maturity’s Influence on the Viability of Innovation- and Imitation-oriented Strategies - Assessing how elements of industry life cycles influence the viability of innovation and imitation-oriented strategies and its impact on industry development pace - A Qualitative Cross-sectional Study on the Cultured Meat Industry
University essay from Göteborgs universitet/Graduate SchoolAbstract : There is extensive literature on the topic of first-mover advantages, not only with regards to whether such advantages exist or not, but also with regards to their sources. However, there is a scarce amount of research devoted to understanding how such advantages are affected by the maturity of the industry, specifically in emerging industries. READ MORE
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25. Industry Brands and Enchantment: How Disenchantment of the Mental Health App Industry Brand Influences Companies Within the Industry
University essay from Göteborgs universitet/Graduate SchoolAbstract : Enchantment is at the heart of most marketing and branding operations, therefore, there is reason to believe it is part of the broader picture of the more unexplored concept of industry brands. To study how enchantment discourses of industry brands influence companies, we employ the rich context of an industry brand that has received mixed reviews in terms of its ability to appeal to consumers, namely mental health apps. READ MORE
