Essays about: "Branding strategies"

Showing result 1 - 5 of 184 essays containing the words Branding strategies.

  1. 1. Green City Branding – How people respond to the built environment

    University essay from Göteborgs universitet/Graduate School

    Author : Peter Olsson; [2020-06-23]
    Keywords : ;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  2. 2. The use of branding Strategies within Swedish Craft Brewing

    University essay from Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi

    Author : Charlie Magnusson; Emelie Carlsson Apelqvist; Theodor Göthberg; [2020]
    Keywords : Brand Strategy; Craft Breweries; Brand Identity Prism; Keller’s Brand Equity Model; Sweden.;

    Abstract : Branding strategies is an important theme in business research. The purpose of the study was to explore how the growing industry of craft brewing are using branding strategies in order to strengthen their brand. The study was based on the theory of Kapferer’s brand identity prism and Keller’s Brand Equity model. READ MORE

  3. 3. Manufactured Authenticity: How Beauty Brands UseConsumers' Content to Communicate Branding Messages

    University essay from Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Author : Meagan Nouis; [2020]
    Keywords : Branding messages; digital self-branding; Instagram marketing; consumer engagement; content analysis;

    Abstract : While beauty brands are often known to set industry trends, the consumers pave the way forbranding communications on social media. Companies have adapted their marketing strategies tobuild interactivity into their branding outreach. READ MORE

  4. 4. The Strategic side of Global Talent Management : Thematic literature review with a conceptual reasoning

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE); Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Sofie Ekelöf; Nathalie Lindberg; [2020]
    Keywords : Global Talent management; Strategic Human Resource Management; Internal drivers; Challenges;

    Abstract : Today's organizations face a global talent shortage, where they struggle to find and develop the talents needed to gain a competitive advantage in the global labor market. The war for talent has shifted from a national to a global scale, affecting organizations Human Resource Management strategies. READ MORE

  5. 5. An investigation of online branding strategies in D2C firms : With an emphasis on social media

    University essay from

    Author : Alva Andersson; Elise Baksås Martinsson; Joona Kopakkala; [2020]
    Keywords : ;

    Abstract : .... READ MORE