Essays about: "Branding"

Showing result 1 - 5 of 759 essays containing the word Branding.

  1. 1. Are climate budgets the new green? A critical study of environmental discourses in Oslo's climate budget

    University essay from Lunds universitet/LUCSUS

    Author : Anne-Sofie Sejer Sejer Petersen; [2020]
    Keywords : Oslo; climate budget; environmental discourses; degrowth; consumption-based emissions; city GHG mitigation; environmental science; Social Sciences;

    Abstract : Reducing greenhouse gas emissions at the city scale continues to be of high priority. Oslo pioneered a cross-sectoral steering method ‘the climate budget’, effectively branding themselves as ’green leaders’. READ MORE

  2. 2. Switching Costs within the Travel Industry : The Impact on Brand Loyalty

    University essay from Karlstads universitet/Handelshögskolan (from 2013); Karlstads universitet/Handelshögskolan (from 2013)

    Author : Caroline Martinsson; Daniela Nilsson; [2020]
    Keywords : business administration; loyalty; brand; branding; switching costs; travel; brand loyalty; customer satisfaction; brand trust;

    Abstract : The travel industry is a fast-growing sector with an increasing competition. The three largest charter enterprises in Sweden are TUI, Apollo, and Ving. These enterprises offer similar services and, therefore, efficient branding is important to be able to create brand loyalty. READ MORE

  3. 3. Brand revitalization in the music industry: a case study approach

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Edoardo Macelloni; Max Beckers; Eva Salmon; [2020]
    Keywords : Brand Revitalization; Retro-Branding; Brand Awareness; Music Industry; Nostalgia; Disruption; Iconic bands; Ageing; Business and Economics;

    Abstract : Purpose: The purpose of this research is to analyze how iconic brands in the music industry revitalize themselves in order to increase sales by making the brand active again. Research questions: a) Why do brands have need for brand revitalization? b) What are revitalization strategies that help these ‘ageing’ music brands renew their image and positioning in the present and future? c) How has digital disruption affected the music industry? How has this affected ‘ageing’ music brands? Design/methodology/approach: This paper will use an inductive approach, using secondary data and literature in order to create a qualitative research study. READ MORE

  4. 4. Landsbygdsinfluencers arbete med personligt varumärke : en netnografisk studie av bloggar i en landsbygdskontext

    University essay from SLU/Dept. of Economics

    Author : Ylva Gustafsson; [2020]
    Keywords : influencer; landsbygden; personliga varumärken; relationsbyggnad; storytelling;

    Abstract : Influencers har blivit ett vanligt fenomen i vårt samhälle i takt med att användningen av sociala medier har ökat. Att som influencer bygga ett personligt varumärke som väcker intresse hos andra människor skapar en möjlighet att dela med sig av innehåll som många människor vill ta del av (Lou & Yuan, 2019). READ MORE

  5. 5. Employer Brand Loyalty Revisited - Adapting to a Changing Reality - A qualitative article on how companies, engaging in Employer Branding efforts, need to adapt to a constantly changing context

    University essay from Göteborgs universitet/Graduate School

    Author : Viktor Brodin; Anna Forkman; [2019-07-03]
    Keywords : Employer Branding; Employer Brand Loyalty; Employer Brand Relations; Employer Brand Identity; Employer Value Proposition - EVP; External influences; Jolts;

    Abstract : MSc in Marketing and Consumption.... READ MORE