Essays about: "Branding"

Showing result 1 - 5 of 674 essays containing the word Branding.

  1. 1. City Competitiveness and Branding : Identities and strategies in two Swedish municipalities

    University essay from Uppsala universitet/Kulturgeografiska institutionen

    Author : Gustav Hodges-Dexner; [2019]
    Keywords : Place branding; Competitive identity; City development; Municipalities; Brand management;

    Abstract : As the world-economy becomes increasingly competitive, places adopt different methods to elevate their attractiveness. The paper examines how two medium-sized Swedish cities, Uppsala and Västerås, develop their own competitiveness, identities, and images in relation to the principles and concepts laid out by Simon Anholt in his book Competitive identity: The New Brand Management for Nations, Cities and Regions (2007). READ MORE

  2. 2. Political branding through Facebook : - A study of party branding during the Swedish general elections 2018

    University essay from Uppsala universitet/Statsvetenskapliga institutionen

    Author : Amanda Lindblad; [2019]
    Keywords : ;

    Abstract : There have not been many studies of political branding of parties on Facebook yet. The case of political branding on Facebook in the Swedish general elections of 2018 were studied in this thesis, and all eight parties in parliament were included. READ MORE

  3. 3. Impact of green marketing on consumer buying behavior: The mediating role of environmental knowledge. : A quantitative study in the context of Pakistan

    University essay from Mittuniversitetet/Avdelningen för ekonomivetenskap och juridik

    Author : Basharat Ali; [2019]
    Keywords : Green marketing; consumer buying behavior; environmental knowledge; eco-labeling; green advertising; green branding;

    Abstract : Green marketi ng is aimed at directing a company‘s efforts to undertake the processes of designing a product, its promotion, pricing, and distribution in a way that can help to protect the environment. The current study is aimed at investigating the influence of green marketing practices including eco-labeling, green branding and green advertising on consumer buying behavior in Pakistan which is a developing country. READ MORE

  4. 4. A Case Study Exploring the Most Important Factors in Firm Rebranding

    University essay from KTH/Industriell Management

    Author : Gustav Kjellin; [2019]
    Keywords : Rebranding; Firm rebranding; Branding; Brand vision; Brand commitment; Rebranding; Firm rebranding; Branding; Brand vision; Brand commitment;

    Abstract : A growing use of mergers and acquisitions as a growth strategy has led to what is often referred to as “brand accumulation”, describing a situation in which a parent firm finds itself having acquired firms to the extent that the number of brands under management exceeds the capability of the firm. This, coupled with a generational shift in the workforce that has increased the demands on brand equity amongst potential employees, has increased the need for successful firm rebrandings. READ MORE

  5. 5. Nation branding : The role of tourism from a managerial perspective

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Elin Blomgren; Sofie Ljungström; [2019]
    Keywords : Nation branding; national identity; country-of-origin; tourism; tourism stakeholders; brand management strategies; brand culture; brand identity; brand image;

    Abstract : Although tourism has been recognised as an important subfield in nation branding little research have focused on its role in the nation branding process. A managerial perspective was assumed to examine what role tourism has in nation branding. READ MORE