Essays about: "Branding"

Showing result 1 - 5 of 898 essays containing the word Branding.

  1. 1. The different roles of a brand for purchasing reused materials in B2B

    University essay from Göteborgs universitet/Graduate School

    Author : Lisa Jodlovsky; Hanadi Secerovic; [2021-07-02]
    Keywords : Brands; business-to-business B2B ; circular economy; purchasing; reused materials; circular branding; construction industry;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  2. 2. Branding in Startups - A Case Study

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Mikaela Mattson; Marcus Persson; [2021-02-16]
    Keywords : ;

    Abstract : .... READ MORE

  3. 3. Exploring the Entrepreneur's Mind - A Spectrum of Corporate Branding Mindsets Found in Start-ups

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Barbara Elisabeth Plompen; Milan Wynants; [2021]
    Keywords : Business and Economics;

    Abstract : .... READ MORE

  4. 4. The shared future of the past : Heritage for place development in Västra Götaland

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Sandra Stjernfeldt; [2021]
    Keywords : heritage; heritage development; destination development; cross-sector collaboration; regional utvecklingsstrategi; platsutveckling; Västra Götaland;

    Abstract : The purpose of this research was to investigate place development and the role of heritage in Västra Götaland, partially through the case of the destination island of Åstol. An overarching area of interest was how regional development and heritage may intertwine. READ MORE

  5. 5. Consumer participation in environmental brand activism on Instagram: A case study of consumers use of hashtags in relation to Oatly's Swedish campaign Ditch Milk.

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Rebecca Arfwedson; [2021]
    Keywords : Environmental brand activism; consumer hashtag activism; Instagram; social semiotics; self-branding; networked branding; consumer engagement; Social Sciences;

    Abstract : Environmental brand activism has become a strategy applied by many brands to engage and take a stand in the issue of climate change. The aim is to spur a debate and spark an interest and collective action among the consumers (Sarkar & Kotler, 2018). READ MORE