Essays about: "Brands with Art"

Showing result 1 - 5 of 14 essays containing the words Brands with Art.

1. 1. Unveiling the Art of Illusion: Exploring the Fabrication of Authenticity and Trustworthiness by Social Media Micro-Influencers to Engage Their Audience : An exploratory multiple case study that aims to analyze how social media micro-influencers fabricate authenticity and trustworthiness to engage their audience

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Armin Roshandel; Felix Miöen Dahlström; Kevin Ekström; [2023]
   Keywords : ;

   Abstract : Background: Social networking sites have transformed communication and advertising, with influencers like micro-influencers and "instafamous" individuals playing a crucial marketing role. Businesses now leverage these influencers to engage audiences and promote their brands, creating new opportunities for online brand promotion and consumer engagement. READ MORE

3. 2. Helping Children Becoming Digital Creators Through Design

   University essay from Göteborgs universitet/HDK-Valand - Högskolan för konst och design

   Author : Leonie Magnusson; [2022-05-27]
   Keywords : Child Culture Design; Child culture;

   Abstract : In 2022, acting in the digital world has become a large part of children’s culture in the west. There are plenty of big companies that approach children as customers and consumers by producing digital entertainment content to tie them to their brands. READ MORE

4. 3. From commercial product to art piece: luxury in the search of virtual exclusivity

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Gvantsa Khabalashvili; Leyre Hermana García-Agulló; [2021]
   Keywords : luxury; luxury brand; art; artification; cultural capital; Business and Economics;

   Abstract : Thesis purpose: The purpose is to identify what opportunities the approach to art on Instagram offers luxury brands to sustain their exclusivity in an age of mass production. Theoretical Perspective: Pierre Bourdieu’s (1984) cultural capital, legitimate culture and Kapferer and Bastien’s (2012) anti-marketing rules and the artification of luxury are the main sources of theory used to develop the analysis. READ MORE

5. 4. The impact of digitalization on logo design

   University essay from

   Author : Elias Stråle; Mohammad Selwaye; Khaled Akkad; [2021]
   Keywords : Graphic design; Logo design; Branding; Visual Communications; identity; marketing; digitalization;

   Abstract : A logo is a vital part of any company’s visual identity. The following report exploreshow logo design got affected by the recent age of digitalization. The report helpsoutline essential parts of successful logo design for current and future mediums. READ MORE

6. 5. Fill up the bottle with iconic liquid: a qualitative research conceptualising iconic packaging

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Linnea Svensson; Amanda Nordlander; Emilia Eckerholm; Isabell Schönström; [2021]
   Keywords : Cultural branding; iconic brands; packaging design; brand equity; brand identity.; Business and Economics;

   Abstract : Purpose: The purpose of this study is to investigate how a brand’s packaging design becomes iconic through entering pop culture/art. Design/methodology/approach: This paper is of qualitative nature, based on a traditional literature review along with multiple case-study research. READ MORE