Essays about: "Brian Robert Leon"

Found 1 essay containing the words Brian Robert Leon.

  1. 1. What Drives Trust? : A Study of the Effects of Brand Trust and Trust in Technology on Consumer Confidence in Autonomous Vehicle Development

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Brian Robert Leon; Viktor Mattsson; [2019]
    Keywords : Brand Trust; Trust in Technology; Brand Reputation; Brand Intentionality; Past and Expected Performance; Perceived Risk Reduction; Brand Knowledge; Autonomous Vehicles; Artificial Intelligence; Cognitive Trust; Affective Trust;

    Abstract : Research Purpose: To examine the relationship between Brand Trust and Trust in Technology and establish a connection between the two with an additional examination into cognitive and affective trust. Research Method: This study is based on a qualitative research method and the data collection method selected is semi-structured interviews. READ MORE