Essays about: "Brick-and-Mortar"

Showing result 1 - 5 of 47 essays containing the word Brick-and-Mortar.

  1. 1. The Role of the Physical Store in an Omnichannel Strategy : A qualitative study of Generation Z in the Swedish fashion industry

    University essay from Umeå universitet/Företagsekonomi

    Author : Axel Wedebrand; Charlotta Ödling; [2021]
    Keywords : Generation Z; Omnichannel; Physical Store; Customer Journey; Customer Experience; Shopping Behavior; Fashion; Retail; Webrooming; Showrooming; Cross- Channel Freeriding; E-Commerce; Brick-and-Mortar;

    Abstract : The modern retail landscape is experiencing a continuous change due to digitalization. With the growing number of available channels, consumers' consequent behavior within the fashion retail environment are becoming ever more complex. READ MORE

  2. 2. Whether nexus rules under EU Commission proposal of Significant digital presence rules is compatible with separate provisions of international tax law

    University essay from Lunds universitet/Institutionen för handelsrätt

    Author : Kostiantyn Nemchenko; [2021]
    Keywords : digital tax; nexus; tax law; international taxation; permanent establishment; Law and Political Science;

    Abstract : Growing digitalisation of the global economy is brining irreversible changes in business models and structure of economic relationships. External factors, such as pandemiс, only facilitate the process of remote participation in economic life and performing economic functions. READ MORE

  3. 3. The Effect of Hotspots - Exploring Different Forms of Special Displays to Be Used by Brands in the Cosmetics Industry

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Matilda Hedelin; Julia Granqvist; [2021]
    Keywords : Cosmetics; Display; Special Display; Shopper Marketing; In-Store Marketing;

    Abstract : A current issue within retail is how to attract customers to brick and mortar stores, and how to keep their attention in today's competitive landscape with an increasing share of e-commerce. Further, retail brands at non-owned retailers have little to no control over the interaction with the consumer and lack tools with underlying research for how they should design their store displays. READ MORE

  4. 4. The Retail Evolution and Urban Transformation: An analysis of challenges, social implications, and municipal adaptation in Malmö City

    University essay from Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi

    Author : Michaela Brynhildsen; [2021]
    Keywords : Retail; Structural Transformation; Urban Development; Social Interaction; Malmö City; Social Sciences;

    Abstract : In the last decade, news reports about an overall doomed brick-and-mortar retail landscape have grown. The field of commerce has experienced a digital boom, causing an increased shift of businesses from traditional brick-and-mortar retail to the internet. READ MORE

  5. 5. Agens och klusterevolution - En fallstudie av Kalmars e-handelskluster

    University essay from Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi

    Author : Nellie Hultman; [2021]
    Keywords : New path development; cluster evolution; trinity of change agency; e-commerce; Kalmar; Social Sciences;

    Abstract : In recent years, the structural transformation of trade towards e-commerce has received attention in Swedish planning practice, often in negative terms with an explicit concern for the local brick and mortar retail. However, e-commerce has also been recognized as an opportunity for regional development. READ MORE