Essays about: "Brick-and-Mortar"

Showing result 1 - 5 of 51 essays containing the word Brick-and-Mortar.

  1. 1. Analysis of Single Echelon Logistics Model for Delivering Temperature Sensitive E-groceries in Cities using Electric Vehicle

    University essay from KTH/Industriell produktion

    Author : Harivignesh Narayanasamy; [2022]
    Keywords : Electromobility in last mile; E-commerce; Agent-based simulation; Urban logistics; Supply chain in Sweden; Temperature sensitive e-groceries; Elektromobilitet på sista milen; E-handel; Agentbaserad simulering; Stadslogistik; Leveranskedja i Sverige; Temperaturkänsliga e-livsmedel;

    Abstract : With the increase in the growth of the e-commerce sector since the past decade, the pressure has been progressively more applied to the operations and supply chain. As the pandemic has pushed the companies to provide services at the customer doorstep due to the difficulties in accessing services from brick-and-mortar stores, the logistical operation of the companies is continuously put under pressure. READ MORE

  3. 2. Exploring the effects of green certification labeling in online grocery shopping platform in China

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Yifei Wang; [2022]
    Keywords : Online shopping experience; Food purchase; Shopping history; Organic food; datauppsättningar; neurala nätverk; blickdetektering; texttaggning;

    Abstract : The global pandemic has impacted daily life significantly, particularly in China. Fears of the virus, in addition to stay-at-home policies made more and more people choose to shop online instead of going to a brick-and-mortar store. READ MORE

  4. 3. Impactful Digital Transformation for Retail Employees : A Case Study

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Amanda Aniansson; Sarah Ebrahimi; [2022]
    Keywords : Digital Transformation; Digital Impact; Retail; Smart Devices; Employee Efficiency; Job Satisfaction; Digital transformation; digital inverkan; detaljhandel; smart enheter; effektivitet hos arbetstagare; arbetstillfredsställelse;

    Abstract : The rapid growth of e-commerce and omnichannel retailing is redefining the role of brick-and-mortar stores. To remain competitive, retailers should leverage digital technologies without compromising the presence of frontline workers, to meet customer expectations. READ MORE

  5. 4. Live shopping as a tool to create an engaging customer experience

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Arvid Ekelöw; Vendela Lundberg; [2022]
    Keywords : Live shopping; Customer Experience; Value Creation; Value Co- Creation; Brand Owned Touchpoints; Direct Interaction;

    Abstract : The purpose of this study is to explore how firms create an engaging customer experience through live shopping. More specifically, by performing a case study this thesis will provide an example of how firms use live shopping to create interactions, as well as to provide value through firm offerings. READ MORE

  6. 5. The Role of the Physical Store in an Omnichannel Strategy : A qualitative study of Generation Z in the Swedish fashion industry

    University essay from Umeå universitet/Företagsekonomi

    Author : Axel Wedebrand; Charlotta Ödling; [2021]
    Keywords : Generation Z; Omnichannel; Physical Store; Customer Journey; Customer Experience; Shopping Behavior; Fashion; Retail; Webrooming; Showrooming; Cross- Channel Freeriding; E-Commerce; Brick-and-Mortar;

    Abstract : The modern retail landscape is experiencing a continuous change due to digitalization. With the growing number of available channels, consumers' consequent behavior within the fashion retail environment are becoming ever more complex. READ MORE