Essays about: "British customer"

Showing result 1 - 5 of 9 essays containing the words British customer.

1. 1. What Healthtech Companies Should Consider When Entering the UK Healthcare Market

   University essay from Lunds universitet/Innovationsteknik

   Author : Lovisa Hökstrand; Ella Björklund; [2022]
   Keywords : UK healthcare; NHS England; healthtech; internationalization; market entry; market barriers; Technology and Engineering;

   Abstract : Healthcare systems around the world are facing a multitude of challenges, mostly because of aging populations. The Covid-19 pandemic put further strain on the sector and has left many countries with a backlog of medical procedures, which further exacerbates the issues. READ MORE

3. 2. Pack your bags: A Mulberry Repositioning case

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Emelie Pine; Mazvita Mawire; Angela Nunana Ahiaveh; [2020]
   Keywords : Brand management; repositioning; luxury brand; heritage brand; Business and Economics;

   Abstract : In 2012, Mulberry, a well-established British fashion brand recognised for its leadership in the affordable luxury category appointed a new CEO. This CEO aspired to reposition the brand to a target a more premium segment. READ MORE

4. 3. Airlines experiential marketing: gaining and retaining customers : Case studies of British Airways, SAS, Air France, Easy jet and KLM

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Mathilde COUASME; Julie GURGEY; [2016]
   Keywords : Airlines; experiential marketing; experience; loyalty; sense; emotions; feeling;

   Abstract : Title: Airlines experiential marketing: gaining and retaining customers Research Question: How do airlines use the experiential marketing to gain and retain consumers? Supervisor: Venilton Reinert Course: Strategic Marketing with Independent Project Keywords: Airlines, experiential marketing, experience, loyalty, sense, emotions, feelings Purpose: The aim of this research is to understand how airlines’ users can be acquired and kept thanks to experiential marketing. This study allows analysing the news consumers’ expectations and how companies adapt their strategies to meet customers’ needs thanks to experiential marketing. READ MORE

5. 4. The Consequences of Consumer Brand Hate - A Case Study of Anti-branding Websites in the Airline Industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lisa Scheider; Brittany Purkis; [2016]
   Keywords : Brand Hate; Anti-branding; Airline Industry; Consumer Brand Relationship CBR ; Consumer Complaint Behavior; Brand Avoidance; Consumer Dissatisfaction; Customer Service Quality.; Business and Economics;

   Abstract : Title: The Consequences of Consumer Brand Hate: A Case Study of Anti-branding Websites in the Airline Industry Seminar Date: May 30, 2016 Course: BUSN39 - Degree Project in Global Marketing Authors: Brittany Purkis, Lisa Scheider Advisor: Annette Cerne Keywords: Brand Hate, Anti-branding, Airline Industry, Consumer Brand Relationship (CBR), Consumer Complaint Behavior, Brand Avoidance, Consumer Dissatisfaction, Customer Service Quality. Purpose: The purpose of the study is to draw further understanding and investigate the hate relationship between a particular company and consumers and to develop theory in this area of study that has grown in relevance. READ MORE

6. 5. Logistics System Design and Flow Analysis in Van Racking Industry : The case of flow reorganization at Tevo.

   University essay from KTH/Industriell produktion

   Author : Gabriel Figueiredo; Muhammad Faisal; [2015]
   Keywords : ;

   Abstract : Det brittiska bilinredningsföretaget Tevo Limited som levererar bilinredning avsedd för servicefordon strävar efter att bli marknadsledande, och befinner sig därav i en expansionsprocess av sina tjänster. Då företaget söker efter resurssnåla förbättringar av sina processer förmedlades detta examensarbete genom deras svenska samarbetspartner Modul-System. READ MORE