Essays about: "Britta Balogh"

Found 1 essay containing the words Britta Balogh.

  1. 1. Brand consistency : A case study of Stadium

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : Charlotte Hedin; Britta Balogh; [2011]
    Keywords : brand consistency; branding; brand identity; brand image; relationship marketing; customer loyalty; brand communities; additional value; retail; sports chain;

    Abstract : A brand has to communicate to its customers in a consistent way to achieve a strong position and to distinguish from competitors on today’s market. Many companies operate and offer their products and services on the current market in physical and virtual environments. READ MORE