Essays about: "Build Corporate Image through Corporate Social Responsibility"

Found 3 essays containing the words Build Corporate Image through Corporate Social Responsibility.

  1. 1. Ansvarsfulla inköp och identitet : en fallstudie om CSR-arbetet på ICA Kvantum Gottsunda

    University essay from SLU/Dept. of Economics

    Author : Oskar Eriksson; Andreas Hedlund; [2015]
    Keywords : CSR; inköp; företagsidentitet; företagsimage;

    Abstract : Initiativ inom Corporate Social Responsibility (CSR) har varit ett debatterat ämne inom den företagsekonomiska forskningen under senare decennier. Hittills har ingen allmänt accepterad definition etablerats om vad CSR är och hur det kan tillämpas i strategisk mening inom organisationer och företag. READ MORE

  3. 2. Communication of CSR activities : a case study in the dairy sector

    University essay from SLU/Dept. of Economics

    Author : Maryam Adldoost; [2012]
    Keywords : corporate social responsibility communication; stakeholders; triple bottom line; corporate financial performance; food industry; social responsibility; environmental responsibility; financial responsibility; product safety; CS;

    Abstract : Recent corporate challenges require effective communication in order to secure a company’s reputation. Companies as a result, need to be committed to a series of corporate social and environmental practices along with their financial commitments to their shareholders and investors. READ MORE

  4. 3. Corporate Sustainability/CSR Communications and Value Creation : A Marketing Approach

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Bibri Mohamed; [2008]
    Keywords : Keywords: Corporate and Marketing Communications; Corporate Sustainability; CSR; Corporate Identity; Corporate Reputation; Financial Performance; Stakeholders; PR and Skepticism.;

    Abstract : The purpose of this study is to explore the current practices in corporate sustainability/CSR communications and how this trend contributes to corporate value creation. More specifically, this study looks at this subject from the angle of how companies can use corporate sustainability/CSR communications in marketing activities to attain corporate marketing objectives. READ MORE