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1. 1. Celebpreneurship : The Evolvement of Entrepreneurship through Celebrification

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Burak Celebi; Markus Schumacher; Matthias Hunz; [2016]
   Keywords : Celebpreneurship Celebrity Entrepreneurship Celebrification Effectuation Causation Online Networks Capitals Bloggers Case Study Observational Research;

   Abstract : This study investigates and aims to capture a new phenomenon: “celebpreneurship”, a new form of entrepreneurship emerged through the celebrification process. Where ordinary individuals transform into celebrities, and become entrepreneurial when they reach certain amount of “well-knowness”, in order to monetize their activities. READ MORE