Essays about: "Business Customers"

Showing result 1 - 5 of 1538 essays containing the words Business Customers.

  1. 1. International Sustainable Marketing Strategy - A multiple case study of Swedish multinational companies within the apparel industry

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Andrea Poth; Miriel Sissonen; [2021-11-01]
    Keywords : sustainable marketing; international marketing; international business; international sustainable marketing strategy; apparel industry;

    Abstract : The growing awareness from both consumers and companies of unsustainable operations inmany industries has led marketers to incorporate sustainability into their marketing practices.Unsustainable operations can especially be seen in the apparel industry, which is ranked asthe second most unsustainable industry in the world. READ MORE

  2. 2. Understanding The Business Value Of Customer Data From Connected Services - An exploratory case study of what business value an emerging automotive OEM can create from customer data generated by connected services

    University essay from Göteborgs universitet/Graduate School

    Author : Clara Segerstedt; Jessica Svedberg; [2021-07-09]
    Keywords : business value; value creation; customer data; connected services; vehicle connectivity;

    Abstract : The rapid development of connectivity accelerated by a myriad of emerging technologies contribute to an ever-growing volume of data in which companies have realized the need for, and value of, becoming data-driven. Data, and more specifically, customer data, is thus a promising area for transforming insights into actions which identifies new value creation opportunities to enhance business performance. READ MORE

  3. 3. FINTECH COMPANIES: INNOVATION, ALGORITHMS AND CUSTOMER CENTRIC PERSPECTIVE - A cross-sectional study on algorithmic trading in the Fintech industry

    University essay from Göteborgs universitet/Graduate School

    Author : Manfredo Recchia; [2021-07-08]
    Keywords : Fintech; Fintech innovation; Fintech business model; Algorithms; Algorithmic trading systems;

    Abstract : In the last years the financial sector has been subject to many changes, in particular since 2008financial crisis many customers started to appreciate new digital financial companies, insteadof traditional ones, that offer innovative solutions for financial services. In fact they are able tooffer more effective, efficient and less expensive services than traditional institutions. READ MORE

  4. 4. Artificial Intelligence and Corporate Social Responsibility in the Online Gambling Industry

    University essay from Göteborgs universitet/Graduate School

    Author : Kristijan Salihovic; [2021-07-08]
    Keywords : Online gambling; Responsible gambling; Gambling addiction; Problem gambling; CSR; AI; Moral profit; Customer-oriented Moral and Systemic Proactivity; COMSP; Gambling-related Harm Reduction and Prevention; G-HARP; Cloud-based Global Gambling Registry; CGGR; International Gambling Standards; IGAS;

    Abstract : Background: Digital technology and the Internet have created the preconditions for the development of online gambling. Gamblers can play or bet online whenever they want and wherever they are. Gambling should be entertaining, allowing players to keep it in balance with other activities in their lives. READ MORE

  5. 5. Improve Customer Engagement by Implementation of Service Robot - A case study in collaboration with Husqvarna Group

    University essay from Göteborgs universitet/Graduate School

    Author : Jiao Yang; Xiaojuan Liao; [2021-07-08]
    Keywords : Frontline service robots; Customer engagement; Perceived innovativeness; Service experience; Customer satisfaction; Asset-builder business;

    Abstract : Background and Purpose: Customer engagement has strategic importance for firms since itenhances the performance of the firm in various aspects. Nowadays, firms are employingadvanced technology to increase customer engagement. READ MORE