Essays about: "Business Customers"

Showing result 16 - 20 of 1755 essays containing the words Business Customers.

  1. 16. Technology Acceptance in the Age of Mobile Applications

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Matilda Svensson; Siri Nygren; Emily Sundqvist; [2023]
    Keywords : Digitalisation; Mobile Apps; Technology Acceptance Model TAM ; Retail App Adoption; IKEA.; Business and Economics;

    Abstract : This paper aims to investigate the factors that affect the technology acceptance of retail apps and elaborates on the Technology Acceptance Model (TAM) through an in-depth, single case study on IKEA. The case study provides the research with the crucial aspect of the customer's perception of the app and extends the framework through the practical adoption of apps. READ MORE

  3. 17. Att vara och verka på en plats : en studie om små livsmedelsföretagare i Falköpings kommun

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Kristina Isaksson; [2023]
    Keywords : företagande; livsmedelsföretag; nätverk; plats; platsidentitet;

    Abstract : I denna uppsats undersöks små livsmedelsföretagare på landsbygden och deras relation till plats och nätverk. Studien utgörs av fyra kvalitativa intervjuer med små livsmedelsföretagare i Falköpings kommun. READ MORE

  4. 18. Digital media use towards relationship initiation in marketing : A qualitative study of Swedish Micro-firms in a B2B context

    University essay from Umeå universitet/Företagsekonomi

    Author : Xian Li; [2023]
    Keywords : Keywords: Digital media; Relationship marketing; Business-to-Business marketing; Trust; Customer relationship initiation;

    Abstract : This thesis aims to explore what and how Swedish micro firms use digital media towards relationship initiation in a Business-to-Business (B2B) context. Digital media has been increasingly studied in marketing over time, but it has been predominated by Business-to- Customer (B2C) context, while the Business-to-Business context lacks attention, micro B2B firms even less in particular. READ MORE

  5. 19. Comparative Analysis of Factors Contributing to Solar Energy Business Success and Failure in the United States and the European Union : European Market Study and Possible Opportunities for solar Energy as a Service in Europe

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Daniel Mesa Casellas; [2023]
    Keywords : ;

    Abstract : This report shows a comprehensive analysis of the comparison of the energy-as-a-service market in Europe and the United States. The objective of this project was to evaluate the profitability and feasibility of implementing a successful energy-as-a-service business model in Europe. READ MORE

  6. 20. Data-driven decisions in Sports

    University essay from Luleå tekniska universitet/Institutionen för system- och rymdteknik

    Author : Gabriel Garcia de Baquedano; [2023]
    Keywords : team sports; data analytics; artificial intelligence; decision making; Python programming language;

    Abstract : In recent years, many sectors such as insurance, banking, retail, etc. have adopted Big Data architectures to boost their business activities. Such tools not only suppose a greater profit for thesecompanies but also allow them to gain a better understanding of their customers and their needs. READ MORE