Essays about: "Business Expansion Thesis"

Showing result 1 - 5 of 159 essays containing the words Business Expansion Thesis.

1. 1. Mobile Device Industry in China : A study on Chinese mobile device industry from an ecosystem point of view

   University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Author : Lundao Gao; Yinfei Zhang; [2024]
   Keywords : ;

   Abstract : Under the global trend of digital transformation development, Chinese mobile device industry has rapid expansion and yield significant economic benefits and social impacts both domestically and internationally. This growth is driven by the advancement of 5G technology, which has revolutionized various aspects of the industry, including manufacturing, products, and consumer demand. READ MORE

3. 2. International Expansion of ‘Born Digital’ firms “How is the internationalization strategy of ‘Born Digital firms’ influenced by knowledge acquisition and the International orientation of Entrepreneurs?”

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Isabelle Frisinger; Kristelle Schepens; [2023-06-28]
   Keywords : ;

   Abstract : This thesis addresses the area of ‘Born Digital Firms’ and their internationalization.Recognizing that these firms are able to expand internationally shortly after inception, or by default, there has been some recognition of an absence of a conceptualized framework explaining how ‘Born Digital Firms’ internationalization strategy is impacted by concepts presented in conventional frameworks such as knowledge acquisition and the International orientation of the entrepreneur. READ MORE

4. 3. What Are They Seeking Next?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lina Johansson; Mária Markhed Maxe; Emma Iversén; [2023]
   Keywords : foreign expansion; Foreign Direct Investment FDI ; intrinsic motives for FDI; natural resource-seeking; market-seeking; efficiency-seeking; strategic asset-seeking; experiential knowledge; market-specific knowledge; firm-specific knowledge; Business and Economics;

   Abstract : This thesis investigates the dynamics between firms’ shifting motives for engaging in foreign direct investments (FDIs) and the experiential knowledge acquired from increased experience and establishment in foreign markets. An embedded case study was performed on the multinational company Duni Group, drawing upon insights from semi-structured interviews with representatives from the case company. READ MORE

5. 4. International Market Selection of Home Region Oriented MNEs : An Exploratory Case Study into Frameworks and Challenges in Today’s Business World

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Felix Flint; Moritz Winkelius; [2023]
   Keywords : Internationalization; International Market Selection; MNE; Home Region Oriented; Multicriteria Decision Making Framework;

   Abstract : This study aims to explore the factors, aspects, and trends considered in the International Market Selection (IMS) process. Consequentially, it develops a deeper understanding of the challenges faced by home region oriented multinational enterprises (MNEs) during international expansion. READ MORE

6. 5. More Than a Music Artist? A qualitative study on consumer archetypes through the dynamics of fan-artist parasocial relationships

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Francesca Scriboni; Yasmine Ferchichi; [2023]
   Keywords : Parasocial Relationships; Fan-artist Engagement; Personal Branding; Content Creation; Consumer Attitudes; Fan Support; Fan Investments; Consumer Archetypes; Music Industry; K-pop Industry; Business and Economics;

   Abstract : Thesis Purpose: This study examines how parasocial relationships between music artists and fans foster a plethora of different consumer attitudinal outcomes, with the purpose to provide clarity through the shaping of distinct consumer archetypes, while offering in this way practical insights for marketers and industry professionals. The context of K-pop is used to delve deeper into the understanding of the use of the parasocial sphere in the music industry scenario. READ MORE