Essays about: "Business Intelligence Prerequisites"

Found 4 essays containing the words Business Intelligence Prerequisites.

  1. 1. Value creation and value capture in AI offerings : A process framework on business model development

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Josef Åström; [2020]
    Keywords : Artificial Intelligence; Business models; Value creation; Value capture; Telecom;

    Abstract : Purpose – The purpose of this study is to explore how AI providers ensure value creation and value capture dimensions when developing AI offerings. This by illustrating activities that builds the dimensions and to increase the understanding on how value creation and value capture interplay. READ MORE

  3. 2. Enabling the Computation of Marketing ROI Through Technical and Organizational Changes : A Case Study

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Sandra Järkeborn; Vera Werner; [2020]
    Keywords : B2B Marketing; Industrial Marketing; Return on Marketing Investments; Marketing ROI; Marketing Efficiency; Sales-Marketing Interface; SMI; B2B Marknadsföring; Industriell Marknadsföring; Investeringsavkastning för Marknadsflring; Marknadsföringseffektivitet; Sälj-Marknadsföringsgränssnitt;

    Abstract : With the value of initiating contact or a relationship being intangible, marketing departments are currently struggling to prove their contribution to the business. Evaluating the efficiency of B2B marketing investments has been proven hard, and the prerequisites for doing so are many. READ MORE

  4. 3. Prerequisites for a BI education at a business school

    University essay from Lunds universitet/Institutionen för informatik

    Author : Rasmus Nordqvist; Carl Jangvik; [2020]
    Keywords : Business Intelligence; Business Intelligence education; Information Systems curriculum; Business School; Business Intelligence skillset; BI Education; Business Intelligence Prerequisites; Business and Economics;

    Abstract : The rise of Business Intelligence (BI) have received attention the last years from both IS re-searches and organizations. Research gaps in BI literature indicates a need to cover BI educa-tion from a country specific context, a graduate student perspective and to review the skillset and domain knowledge for BI professionals. READ MORE

  5. 4. Responsible paper sourcing in a global matrix organised retail company

    University essay from SLU/Dept. of Forest Products

    Author : Annie Sandgren; [2019]
    Keywords : CSR; paper industry; reputational risk; supply network; traceability; försörjningsnätverk; pappersindustrin; spårbarhet;

    Abstract : Pressure from regulation as well as customer demand on responsibly sourced and produced goods and services is greater than ever. IKEA is considered a bench mark company as regards CSR in global supply chains and now a system needs to be put in place to also secure responsible paper sourcing. READ MORE