Essays about: "Business Negotiation Case"

Showing result 16 - 20 of 36 essays containing the words Business Negotiation Case.

  1. 16. The Epic Fit: The Brand Building Process in a Dyadic Relationship

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Fredric Falk; Filip Ericsson; Viktor Siewert Holkert; [2016]
    Keywords : Actor-Network Theory; Dialectics; Brand Building; Advertising agency; Explorative study; Business and Economics;

    Abstract : Purpose: The purpose of this thesis is to develop an understanding of the way in which a brand is developed in a dyadic relationship with an external stakeholder. Theoretical: This thesis bases its theoretical framework on two main theoretical fields: Actor-Network Theory and dialectics. READ MORE

  3. 17. Off-Peak Deliveries from a Business Model Perspective

    University essay from KTH/Industriell Management

    Author : KATARINA ALLMÉR; SOFIA FEYCHTING; [2016]
    Keywords : Off-peak deliveries; urban freight distribution; sustainable transport solution; value creation; value proposition; value capturing; Nattliga leveranser; godsleverans i städer; hållbar transportlösning; värdeskapande;

    Abstract : With an increasing urban population around the world, the need for urban freight distribution is constantly growing. Many cities face problems with traffic congestion, especially during eak hours in the morning and afternoon. At the same time, the roads are often nearly empty during nighttime. READ MORE

  4. 18. Online going offline : Why online fashion retailers expand through an offline strategy

    University essay from Akademin för textil, teknik och ekonomi

    Author : Therese Bövik; Lisa Pålsson; [2015]
    Keywords : Online retail; offline retail; e-commerce; business expansion; market strategy; organizational cohesiveness; returns management; case study approach;

    Abstract : During the previous years there has been a lot of focus on e-commerce in the fashion and clothing industry and that everything will be bought online in the future. However, several e-commerce companies have decided to expand into offline retail. READ MORE

  5. 19. Everything is NOT awesome : A study on the campaign that ended LEGO’s partnership with Shell

    University essay from Karlstads universitet/Institutionen för geografi, medier och kommunikation

    Author : Ingrid Synnøve Kirchoff; [2015]
    Keywords : Critical theory; public relations; Non-Governmental organisation; power; activism;

    Abstract : There is an on-going discussion in public relation scholarship surrounding the implication of critical theory on the study of activists’ utilization of public relations tools. One side believes that the mainstream theoretical models are sufficient for explaining the situation in which conflicts and negotiations between activists and corporations are happening, the other believes that critical theory needs to be applied. READ MORE

  6. 20. International Business Negotiations : A study analyzing Swedish SME:s on the Chinese market

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Erik Bengtsson; Christoffer Nielsen; [2015]
    Keywords : Sweden; China; small and medium sized enterprises; negotiations; cultural differences; negotiation styles; communication and business behavior;

    Abstract : iAbstractThe purpose of this thesis was to describe and analyzehow cross-cultural differences affect the outcome of thenegotiation process between Swedish small and medium sized enterprises (SME)and Chinese companies. The cultural differences are to be seen as the underlying factor of complications in negotiations. READ MORE