Essays about: "Business Research"

Showing result 21 - 25 of 6624 essays containing the words Business Research.

  1. 21. Mitigating Uncertainty by Including the Customer in the Fuzzy Front-End of Innovation - A comparative multiple-case study of Polestar and On to identify successful customer collaboration

    University essay from Göteborgs universitet/Graduate School

    Author : Linnéa Fröström; Oscar Söderlund; [2021-07-06]
    Keywords : customer co-creation; uncertainty reduction; fuzzy front-end; open innovation; customer characteristics; incremental and radical innovation;

    Abstract : The fuzzy front-end (FFE) is the first phase of new product development which is associatedwith high levels of uncertainty. Mitigating uncertainty is a key factor to enable successfulinnovation. READ MORE

  2. 22. Cluster Initiative Success Management – a single case study on Telematics Valley

    University essay from Göteborgs universitet/Graduate School

    Author : Emma Åström; Saima Shahid; [2021-07-06]
    Keywords : Telematics; Telematics Valley; Clusters; Cluster Initiative; Regional Innovation Systems RIS ;

    Abstract : Regional Innovation System (RIS) and clusters have long been argued for having a positiveimpact on regional growth. Also, the eminence of cluster initiatives and how in turn they supportregional growth and development are becoming important questions for scholars and practitionersas well. READ MORE

  3. 23. Consumer in circular economy A mixed method study of consumer attitude towards toy rental subscription service in Sweden

    University essay from Göteborgs universitet/Graduate School

    Author : Lan Phuong Nguyen; [2021-07-06]
    Keywords : Product Service System; circular business model; diffusion of innovation; consumer adoption; access-based consumption;

    Abstract : The children’s toy industry is facing much criticism for creating huge environmental footprints due to its plastic-intensive manufacturing process and linear consumption paradigm. While use-oriented product service systems (PSS) such as product renting and leasing models have been gradually applied and gaining attention in other industries, there is still scarcity of successful PSS implementation in the toy industry. READ MORE

  4. 24. Playing Poker without Looking at the Cards—Does it Even Matter?

    University essay from Göteborgs universitet/Institutionen för nationalekonomi med statistik

    Author : Erik Hillestad Andréasson; Gustav Blomdahl; [2021-07-06]
    Keywords : Special Purpose Acquisition Company; SPAC; Stock Performance; Performance Determinant; Management characteristic; C-Suite; Gender Diversity; Scope;

    Abstract : In 2020, the recent boom of Special Purpose Acquisition Companies (SPACs) resulted in this financial vehicle overtaking traditional IPOs as the leading firm structure for taking companies public. The dormant structure of SPACs forces investors to primarily rely on the management team to find value-creating acqui-sitions. READ MORE

  5. 25. The different roles of a brand for purchasing reused materials in B2B

    University essay from Göteborgs universitet/Graduate School

    Author : Lisa Jodlovsky; Hanadi Secerovic; [2021-07-02]
    Keywords : Brands; business-to-business B2B ; circular economy; purchasing; reused materials; circular branding; construction industry;

    Abstract : MSc in Marketing and Consumption.... READ MORE