Essays about: "Business challenges"

Showing result 11 - 15 of 2010 essays containing the words Business challenges.

  1. 11. The role of social media in small and medium - sized restaurant businesses : A case study from Östersund, Sweden

    University essay from Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism

    Author : Sameera Prasanna Rodrigo; [2024]
    Keywords : Social media; SMEs; Restaurant business; RBV theory;

    Abstract : Background: Social media has revolutionized the restaurant industry, and it plays a significant role by changing and offering new ways to engage with restaurant customers and build stronger customer relationships, market their products and services, and acquire new customers, manage restaurant reputation, enhance brand awareness, and stay competitive in an increasingly digital world. Even though some restaurants recognize and utilize the potential of social media to deliver the above benefits, still there are some restaurants that have outdated social media accounts or completely inactive in social media. READ MORE

  2. 12. Tapestry of rural lives : trust and ties within BYGDSAM association

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Zana-Sofia Merdovic; [2024]
    Keywords : weak ties; civil associations; rural development;

    Abstract : Local communities across Europe have been experiencing a decline in population and public services. To counter this trend, civil society often steps up through voluntary associations. READ MORE

  3. 13. Hennessy to Henny: Brand Hijacking

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Moboluwarin Owoturo; Ida Xing Fredmark; Dimitra Papangeli; [2024]
    Keywords : Hennessy; brand heritage; luxury brand; brand positioning; luxury positioning; brand associations; hip hop; 2Pac; USA; cognac; LVMH; Business and Economics;

    Abstract : This master case study delves into Hennessy's strategic efforts to dissociate itself from associations with the US hip hop community during the 1990s to the early 2000s in order to reclaim control over their brand. Authored by three master's students, the case study teaching notes provides insights of how students can solve the case of Hennessy's branding challenges and learn from the the innovative strategies Hennessy employed to overcome them. READ MORE

  4. 14. An exploration of how the national culture in which a company operates affects the choice of Management Control Systems

    University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Author : Selemon Setaregu; Mateo Murra; [2024]
    Keywords : National culture; Management control systems;

    Abstract : Throughout this thesis, our research dives into the intricate relationship between national culture and management control systems (MCSs) in multinational corporations. In an increasingly globalized business world, understanding this relationship is pivotal for companies operating across diverse cultural landscapes. READ MORE

  5. 15. Mobile Device Industry in China : A study on Chinese mobile device industry from an ecosystem point of view

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Lundao Gao; Yinfei Zhang; [2024]
    Keywords : ;

    Abstract : Under the global trend of digital transformation development, Chinese mobile device industry has rapid expansion and yield significant economic benefits and social impacts both domestically and internationally. This growth is driven by the advancement of 5G technology, which has revolutionized various aspects of the industry, including manufacturing, products, and consumer demand. READ MORE