Essays about: "Business ecom"

Found 1 essay containing the words Business ecom.

  1. 1. Facebook as a marketing channel : A study of eCommerce retailers’ Facebook page ambitions

    University essay from Internationella Handelshögskolan

    Author : Per Ljungmark; Erik Bernhardsson; [2011]
    Keywords : Facebook page marketing; Social media; Relationship marketing; eCommerce marketing; Effective communication;

    Abstract : Background: Internet and social networks have evolved to become a natural part of people‘s life and innumerous hours are spent every day interacting through these platforms. This evolution has resulted in higher expectations on fast and efficient communication with retailer‘s customers. READ MORE