Essays about: "Business ethics"

Showing result 1 - 5 of 121 essays containing the words Business ethics.

  1. 1. Does it matter to have an ethical brand? : A qualitative study of millennials perspective on unethical marketing activities within the soft drink industry

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Aqsaa Bidiwala; Ziying Liu; [2019]
    Keywords : brand loyalty; business ethics; marketing activities; millennials; soft drink; consumer perceived ethicality CPE ; ethical decision making;

    Abstract : Background Brand loyalty has been studied by a large number of scholars over the past few decades, including its impact on consumer purchase behavior and as a core concept when creating brand value. Having ethical business practice helps retain customers trust and enforce their loyalty to the brand. READ MORE

  2. 2. Why you should care: Ethical AI principles in a business setting : A study investigating the relevancy of the Ethical framework for AI in the context of the IT and telecom industry in Sweden

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Beatrice Hugosson; Donna Dinh; Gabriella Esmerson; [2019]
    Keywords : Artificial Intelligence; ethical principles; AI ethics; ethical framework for AI;

    Abstract : Background: The development of artificial intelligence (AI) is ever increasing, especially in the telecom and IT industry due to its great potential competitive advantage. However, AI is implemented at a fast phase in society with insufficient consideration for the ethical implications. READ MORE

  3. 3. There’s a Snake in My Boot!

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Elehored Nayeli Díaz Esquivel; Cristina González Bustillo; Sutapatr Tangstitporn; [2019]
    Keywords : Brand identity; corporate brand management; exotic skins; luxury industry; leather goods; sustainability; ethics; Business and Economics;

    Abstract : Kering is a multi-player in the luxury industry, owning high-end brands such as Gucci, Saint Laurent, Alexander McQueen, among others. A range of product lines of these brands use exotic skins as raw materials. Some argue that the use of such materials is too cruel and that the animal welfare cannot be guaranteed. READ MORE

  4. 4. Attract and retain Generation Z in the white-collar business sector. : How to attract and retain Generation Z in the white-collar business sector?

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Lucie Descos; Anna-Maria Gospic; [2019]
    Keywords : White-collar business; Generation Z; Person-Organization fit;

    Abstract : Problem  Following the expanded competition when it comes to attraction and retention of skilled workers, hence white-collar workers, organizations need to better adapt to the rapid changes in the labor market. Due to the lack of knowledge about the recent Generation Z and their perceptions and values regarding work, the Person-Organization (P-O) fit has been applied in order to gain a deeper knowledge of what attracts and retains individuals of Generation Z, in order for companies to better meet their needs. READ MORE

  5. 5. Decision-making in shared leadership : overcoming the conflict between profit and ethical value goals

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Valerie Charlotte Schaum; [2019]
    Keywords : business ethics; corporate ethics; group decision-making; ethical decision-making; shared leadership; sustainable development;

    Abstract : Companies’ entrepreneurial actions entail all sorts of conquences among these ethical consequences. While the media reports on unethical activities and blames companies for those actions, the global market economy, with few exceptions, does not value ethical behavior. READ MORE