Essays about: "Business strategy in fashion"

Showing result 1 - 5 of 75 essays containing the words Business strategy in fashion.

1. 1. How macro factors influence decision-making in the fashion industry value chain

   University essay from Göteborgs universitet/Graduate School

   Author : Filippa Johnsson; Roos Kramer; [2023-07-19]
   Keywords : ;

   Abstract : The complexity of the macroenvironment and value chains within the fashion industry has increased the importance of strategic value chain configurations. The global influence and awareness of macro factors has made it more challenging for decision-makers to integrate macro-environmental changes in their strategic decisions. READ MORE

3. 2. Damned if you do, damned if you don't.

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Felix Ellqvist; Nicholas-Joel Kisling; Katharina Nadine Junge; [2023]
   Keywords : H M; sustainability; case; brand image; brand reputation; vocal; brand management; strategy; Business and Economics;

   Abstract : “(Un)sustainable fashion: H&M breaks promise.” “H&M sued for greenwashing claims, again.” “H&M under fire!” Helena Holgersson is sitting in her office on the top floor of H&M’s Stockholm Headquarters staring at the headlines flickering on her computer screen. READ MORE

4. 3. A study on consumer perception of clothes repair and opportunities for brand intervention

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Hai Ly Pham; Ankita Kanjilal; [2023]
   Keywords : repair; clothing; circular economy; consumer behaviour; brand intervention;

   Abstract : Repairing is one of the alternative business alternatives at the end-of-life phase of clothing, that is seen to be a potential solution for the biggest challenge that the fashion industry faces today - waste. The purpose of this research is to extend our collective understanding of consumers’ value in clothes that lead to their willingness to keep a garment in use for longer. READ MORE

5. 4. Collaborative Couture: Decoding Relative Pricing Strategies and its Impact on Brand Equity

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lucas Holmqvist Adolfsson; Gustaf Johnsson Wallin; Erik Bergtoft; [2023]
   Keywords : Co-Branding; Brand Equity; Brand Awareness; Brand Loyalty; Brand Associations; Perceived Quality; Relative Pricing; Luxury Fashion; Case Study; H M; Balmain; Adidas; Gucci; Fendi; Versace; Business and Economics;

   Abstract : Purpose: This paper aims to analyze the relative pricing of co-branding collaborations in the fashion industry to gain a deeper understanding of the effects on their respective brand equity. Design/method: This paper adopts a qualitative approach involving case studies on several co-branding collaborations in the fashion industry (H&M x Balmain, Adidas x Gucci, Fendi x Versace). READ MORE

6. 5. Assessing the Technological Landscape: ICT Tools and Technologies for Citizen-Government Communication and Their Level of Maturity

   University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

   Author : Jean-Marc Kazadi Katembwe; [2023]
   Keywords : Systematic literature review; Transformational Government; ICT Tools and Technologies; Public values; Citizens issues; Maturity Level;

   Abstract : In today's rapidly evolving digital age, the relationship between citizens and government entities has undergone a transformative shift, primarily facilitated by Information and Communication Technologies (ICT). Transformational Government (T-Gov) is considered a technological innovation and a shift to a new entrepreneurial culture from inefficient, unaccountable bureaucracy generally observed within public organizations. READ MORE