Essays about: "Business to Business B2B"
Showing result 21 - 25 of 280 essays containing the words Business to Business B2B.
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21. Face-to-face over the Internet : Facing the hard truth with physical attendance in a post-pandemic society
University essay from Karlstads universitet/Fakulteten för humaniora och samhällsvetenskap (from 2013)Abstract : This research is based on a pilot study, conducted on a marketer from an unnamed company within the tech industry (the anonymity is used because of the integrity of the interview subjects of both the pilot study and this study). The company deals with B2B (Business to business) transactions, and the marketing in this is somewhat different from the typical B2C (business to consumer) type of marketing. READ MORE
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22. Implementation of Sustainable Business Models to Contribute to SDG 8 : Qualitative Analysis of Sustainable Business Models and their Contribution to SDG 8
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Research question: How can B2B companies achieve sustainable business models by implementing SDG 8? Purpose: The main purpose of this research paper is to contribute to the understudied areas within sustainable development. The paper wishes to carry this out by looking into the ways in which business-to-business companies can achieve sustainable business models. READ MORE
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23. Navigating Circularity : A qualitative Case Study on the Decision Making Process of B2B BuildingManufacturers
University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)Abstract : This study investigates the industrial business models transition toward a more sustainableimpact. More specifically, the access to the circular symbiosis and practices for the sectorof B2B building manufacturers. The current research in this field revolves mainly aroundtheories of Triple Bottom Line, Circular Economy and Decision Making Process. READ MORE
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24. Managing a diversified business model portfolio : A digital platform company perspective
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : In parallel with the popularization and widespread diffusion of the internet, interest in the concept of different business models (BM) has increased dramatically, attracting the attention of both scholars and managers alike (Dodgson, Gann and Phillips, 2013). As a result, an increasing number of businesses decide to establish themselves and compete in the digital arena (Lee, 2001); many of which are employing what is called a platform model capitalizing on the ability to operate with several BMs simultaneously (Gu, Kannan and Ma, 2018; Aversa, Haefliger, Hueller and Reza, 2021). READ MORE
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25. How can B2B companies optimize their marketing and sales efforts in the customer journey with digital means? : A case study with a Swedish manufacturing company.
University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhetAbstract : Rapid digital transformation, accelerated by covid-19 and a younger, more digital workforce, has changed the B2B sales environment affecting customer behavior, business practices and technologies. To adapt to this change B2B companies need to create new endeavors that connect marketing and sales activities, and identify how these can be efficiently enhanced by technology and digital tools. READ MORE