Essays about: "Business to- Consumer B2C"

Showing result 1 - 5 of 50 essays containing the words Business to- Consumer B2C.

1. 1. Assessing the market possibilities and productization of ambulatory ECG-devices in the Business to Consumer space

   University essay from Lunds universitet/Produktionsekonomi

   Author : Morgan Bryer; Anton Palmén; [2023]
   Keywords : ECG; Ambulatory ECG; Medical technology; remote monitoring; B2M.; Technology and Engineering;

   Abstract : There is currently a shift in the healthcare sector moving towards remote monitoring, meaning that monitoring of diseases and other issues is moving out of hospitals and into people's homes with the use of medical technology. One of the fastest-growing at-home monitoring solutions is the ECG device, especially due to the fact that cardiovascular diseases are the leading cause of death worldwide. READ MORE

3. 2. The Future of Urban Last Mile Deliveries - Not a piece of cake

   University essay from Lunds universitet/Teknisk logistik

   Author : Hannah Renhed; Martina Kylebäck Wennerlöf; [2023]
   Keywords : Urban last mile delivery; customer demands; sustainability; outsourcing; Technology and Engineering;

   Abstract : Urban last mile delivery has become an increasingly relevant topic in this day and age, where the urban population is growing at the same time as climate change forces nations to limit emissions. The demand for fast and flexible deliveries in urban areas accelerates, which further escalates the need to optimize these last mile deliveries since they are the most polluting part of the supply chain. READ MORE

4. 3. B2C screening in the fuzzy front end : A case study on how B2C can adopt B2B innovation screening on the consumer insight screening process

   University essay from Luleå tekniska universitet/Industriell ekonomi

   Author : Jonathan Hadd; [2023]
   Keywords : ;

   Abstract : Purpose: The purpose of this study is to create practical guidelines for mid-level managers on how to structure their screening process of customer insights. In doing so, the study draws comparison between B2B and B2C innovation funnels and investigates what aspects the consumer market can benefit from in a global environment. READ MORE

5. 4. How to Mitigate Negative Changes on Consumer Behavior during Crises

   University essay from Uppsala universitet/Uppsala universitet Samverkan (UU Samverkan); Uppsala universitet/Företagsekonomiska institutionen

   Author : Alice Gustavsson; Elshawa Amany; [2023]
   Keywords : Consumer Behavior; Crisis; Economic Instability; B2C Relationships; Trust; Commitment; Communication;

   Abstract : The purpose of the thesis is to gain more insights into the factors of business-to-consumer (B2C) relationships and how they can be used to mitigate negative changes in consumer behaviors during crises. In today's changing landscape, companies are faced with the challenge of understanding and managing consumer behavior in moments when they are hit by unpredictable events in the form of crises, where the importance of B2C relationships can have a significant influence on consumer behavior. READ MORE

6. 5. Face-to-face over the Internet : Facing the hard truth with physical attendance in a post-pandemic society

   University essay from Karlstads universitet/Fakulteten för humaniora och samhällsvetenskap (from 2013)

   Author : Kevin Nermark; [2023]
   Keywords : event attendance; remote participation; hybrid spaces; digital marketing; strategic communication; event planning.; eventdeltagande; deltagande på avstånd; hybridutrymmen; digital marknadsföring; strategisk kommunikation; eventplanering.;

   Abstract : This research is based on a pilot study, conducted on a marketer from an unnamed company within the tech industry (the anonymity is used because of the integrity of the interview subjects of both the pilot study and this study). The company deals with B2B (Business to business) transactions, and the marketing in this is somewhat different from the typical B2C (business to consumer) type of marketing. READ MORE