Essays about: "Business-to-Business B2B"
Showing result 11 - 15 of 148 essays containing the words Business-to-Business B2B.
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11. A reduction in physical interaction : its effect on B2B relationships
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : This study aims to examine how a business-to-business (B2B) relationship is affected by a decrease in physical interactions between firm representatives. Previous studies have shown that external events can affect B2B relationships but not how these effects take shape. READ MORE
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12. Value Determinants in Seed Stage SaaS Valuation : Main value determinants to consider when conducting a valuation of a seed stage SaaS company
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : One of the single biggest challenges for start-ups is to find the necessary funding to achieve growth. Software-as-a-service (SaaS) companies are no different and rely on seed stage investments to build and develop a service in order to acquire paying customers. READ MORE
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13. Monetizing on-premises software : An explorative study on revenue models of B2B software providers
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleAbstract : Purpose: The purpose of this study is to increase the understanding of useful revenue models for B2B oriented providers of on-premises software. To fulfill the purpose, two research questions are answered. READ MORE
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14. Digital Transformation of B2B Sales Organisations : A case study of a Swedish paper manufacturer
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : With the introduction of a fourth industrial revolution, new technologies are changing the behaviour of buyers in all markets. Coupled with an acceleration caused by the COVID-19 pandemic, manufacturers are now more than ever facing a pressure to digitally transform. READ MORE
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15. Marketing AI in B2B relationships from an attentional perspective : A qualitative multiple case study on marketing managers from manufacturing and IT industries
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Purpose: To explore the influence of marketing AI on marketing managers' attention allocation to leverage customer relationships in different business-to-business contexts. Method: Abductive approach and multiple case study, data collection was made by qualitative semi-structured interviews and secondary data collection. READ MORE