Essays about: "Business-to-Business Relationships"

Showing result 1 - 5 of 77 essays containing the words Business-to-Business Relationships.

  1. 1. Global Connection Chronicles: Building Bridges, Not Walls. - Exploring Business Sweden's Dynamic International Relationships in The African Market in terms of Trust, Commitment, Communication, and Culture.

    University essay from Göteborgs universitet/Graduate School

    Author : Dalia Adawi; Diana Kebedom; [2023-09-07]
    Keywords : International business relationship; Trust; Commitment; Communication; Creating -; Developing -; and Dissolving B2B relationships; Multicultural Business; Business Sweden; South Africa; Kenya;

    Abstract : As the world continues to globalize at a fast pace, the trust, commitment, and communication that are the foundations of successful business-to-business (B2B) relationships may change. Especially in today's world of competing worldviews and increasing intergroup tensions, how do businesses strike this fine balance? Globalization accelerates and changes commercial ties, overlapping linguistic and cultural barriers, social tradition, etc. READ MORE

  3. 2. Digital media use towards relationship initiation in marketing : A qualitative study of Swedish Micro-firms in a B2B context

    University essay from Umeå universitet/Företagsekonomi

    Author : Xian Li; [2023]
    Keywords : Keywords: Digital media; Relationship marketing; Business-to-Business marketing; Trust; Customer relationship initiation;

    Abstract : This thesis aims to explore what and how Swedish micro firms use digital media towards relationship initiation in a Business-to-Business (B2B) context. Digital media has been increasingly studied in marketing over time, but it has been predominated by Business-to- Customer (B2C) context, while the Business-to-Business context lacks attention, micro B2B firms even less in particular. READ MORE

  4. 3. Selling with Personality: The Role of Personal Branding in B2B Social Selling : An Exploratory Study of Personal Branding for B2B sales personnel.

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Linnea Mundorf; Ebba Friberg; Selina Johansson; [2023]
    Keywords : Personal Branding; Social Selling; Business-to-Business; B2B; Sales Personnel; LinkedIn; Corporate Branding;

    Abstract : This research aims to facilitate sales personnel and companies in understanding the interrelation of personal branding within sales and how it should be utilized effectively. Thus, the thesis explores how sales personnel develop and communicate their personal brand, and additionally how personal branding relates to social selling in a B2B context. READ MORE

  5. 4. C-suite Network: Södertälje Science Park : Improving the understanding of arranged business-to-business networks,potentials, and challenges: an applied research on a Science Park in Sweden.

    University essay from Mälardalens universitet/Innovation och produktrealisering

    Author : Louise Siewertsen; [2023]
    Keywords : ;

    Abstract : This master thesis aims to investigate best practices related to arranged networks, focusing ontheir conditions, essential characteristics, challenges, and sustainability perspectives.Specifically, it explores the perceptions of Small and Medium Enterprises (SMEs) in themanufacturing industry, with a particular emphasis on C-suite executives. READ MORE

  6. 5. Motivated to sell : What motivates women in leading sales positions in tech organizations

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Sofia Livman; [2022]
    Keywords : Work motivation; hygiene-motivator theory; expectancy theory; intrinsic motivation; extrinsic motivation; tech industry; business to business sales; women in sales;

    Abstract : This thesis explores what motivates women in a leadership position, in a sales role and in the technology industry. The field lacks previous research on this specific subject. Using one need-based and one process-based work motivation theory, the study aims to identify and map motivational factors that are regarded by women. READ MORE