Essays about: "Business-to-Business"

Showing result 11 - 15 of 288 essays containing the word Business-to-Business.

  1. 11. Co creation strategy: application to the customer relation in a packaging company and real estate agency. : A qualitative study, with the perspective of business to business and business to customer

    University essay from Mälardalens universitet/Akademin för innovation, design och teknik

    Author : Samia Dahir Idriss; [2023]
    Keywords : customer relationship management; co creation strategy; customer engagement; Value creation; Co creation; Co-production.; kundrelationshantering; samskapande strategi; kundengagemang; värdeskapande; samskapande; samproduktion.;

    Abstract : This master thesis investigated whether co creation strategy can be effective in a business to business and business to customer and can enhance customer relations challenges. This is to be able to help NykopingHem and EQpack enhance their current customer relations challenges. READ MORE

  3. 12. Social Media Influence on Business Performance within B2B Marketing Companies : A qualitative study on social media use and its influence in the context of lead generation

    University essay from Umeå universitet/Företagsekonomi

    Author : Alice Lindqvist; Matilda Bodell; [2023]
    Keywords : SME; B2B marketing; Social media; Business performance; Lead generation;

    Abstract : The use of social media is constantly increasing and digitalization is becoming a bigger and bigger part of both individuals' and companies' daily life. In turn, customers' expectations of companies working within the social media environment are increasing in phase with digitalization. READ MORE

  4. 13. C-suite Network: Södertälje Science Park : Improving the understanding of arranged business-to-business networks,potentials, and challenges: an applied research on a Science Park in Sweden.

    University essay from Mälardalens universitet/Innovation och produktrealisering

    Author : Louise Siewertsen; [2023]
    Keywords : ;

    Abstract : This master thesis aims to investigate best practices related to arranged networks, focusing ontheir conditions, essential characteristics, challenges, and sustainability perspectives.Specifically, it explores the perceptions of Small and Medium Enterprises (SMEs) in themanufacturing industry, with a particular emphasis on C-suite executives. READ MORE

  5. 14. The Reverse Supply Chains of the Fast-Moving Consumer Goods : The Impacts of Product Returns on Reverse Supply Chains in Sweden

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : M. Hassan Dachan; Shengyun Sherif; [2023]
    Keywords : Supply chain management; supply chain disturbance; product returns; reverse logistics; business-to-business; fast moving consumer goods.;

    Abstract : The unceasing ambition of companies to enhance their profitability, capture novel markets, and address the diverse and evolving needs of customers has led to an irrational surge in production and the exploitative depletion of natural resources. This unwarranted increase in production has, in turn, been accompanied by a rise in product returns by consumers, which, upon reverting to their original sources through the supply chain, has compounded the complexities of the supply chains and precipitated new pressures and burdens on the companies and their supply chains, necessitating their adept management. READ MORE

  6. 15. Bringing New Technology to a Complex Market : A Market Analysis of the VIPS Protocol

    University essay from Uppsala universitet/Industriell teknik

    Author : Staffan Leijnse; [2023]
    Keywords : B2B Marketing; Segmentation; Technology Transfer; Commercialization; Case Study;

    Abstract : University research being adopted by, or transferred to, industry has enabled many of the things we now take for granted. The road from a breakthrough at a university to societal consequences is however a long and winding road full of dead ends and surprising turns. READ MORE