Essays about: "Business-to-Business"

Showing result 16 - 20 of 288 essays containing the word Business-to-Business.

  1. 16. Co-creating value: A service provider and customer perspective : A case study of cyber security services in the electric utility sector

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Mathilda Berg; Olivia Svensson; [2023]
    Keywords : Value co-creation; Value proposition; Service procurement; Cyber security services;

    Abstract : Purpose – This study aims to investigate the challenges faced by service providers in developing value propositions for cyber security services, as well as the challenges encountered by customers when purchasing these services. Thereby, bridging the gap regarding value proposition development for cyber security services in a business-to-business context. READ MORE

  3. 17. Face-to-face over the Internet : Facing the hard truth with physical attendance in a post-pandemic society

    University essay from Karlstads universitet/Fakulteten för humaniora och samhällsvetenskap (from 2013)

    Author : Kevin Nermark; [2023]
    Keywords : event attendance; remote participation; hybrid spaces; digital marketing; strategic communication; event planning.; eventdeltagande; deltagande på avstånd; hybridutrymmen; digital marknadsföring; strategisk kommunikation; eventplanering.;

    Abstract : This research is based on a pilot study, conducted on a marketer from an unnamed company within the tech industry (the anonymity is used because of the integrity of the interview subjects of both the pilot study and this study). The company deals with B2B (Business to business) transactions, and the marketing in this is somewhat different from the typical B2C (business to consumer) type of marketing. READ MORE

  4. 18. Implementation of Sustainable Business Models to Contribute to SDG 8 : Qualitative Analysis of Sustainable Business Models and their Contribution to SDG 8

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Hammad Irfan; Abbe Maksoud; Nikkita Lasker; [2023]
    Keywords : CSR; SDG; B2B; Economic growth; Sustainable business models; Employment;

    Abstract : Research question: How can B2B companies achieve sustainable business models by implementing SDG 8? Purpose: The main purpose of this research paper is to contribute to the understudied areas within sustainable development. The paper wishes to carry this out by looking into the ways in which business-to-business companies can achieve sustainable business models. READ MORE

  5. 19. Motivated to sell : What motivates women in leading sales positions in tech organizations

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Sofia Livman; [2022]
    Keywords : Work motivation; hygiene-motivator theory; expectancy theory; intrinsic motivation; extrinsic motivation; tech industry; business to business sales; women in sales;

    Abstract : This thesis explores what motivates women in a leadership position, in a sales role and in the technology industry. The field lacks previous research on this specific subject. Using one need-based and one process-based work motivation theory, the study aims to identify and map motivational factors that are regarded by women. READ MORE

  6. 20. Business relationship development and marketing for startups : A case study at the industrial startup Nytt Tech

    University essay from Uppsala universitet/Industriell teknik

    Author : Alexandra Lundegård; Josefin Fransson; [2022]
    Keywords : ARA-model; Business relationships; Business-to-business startup; Industrial marketing; Network;

    Abstract : This research is a qualitative case study at the industrial business-to-business startup Nytt Tech aiming to understand how startups work with networkbased relationship marketing in the early phase and how they gain access to the business network and benefit from creating relationships. The following research question is presented: How can a business-to-business startup gain access to and benefit from the business network to create relationships? The study is limited to Nytt Tech and the circumstances that prevail for them. READ MORE