Essays about: "Business-to-business market"

Showing result 21 - 25 of 110 essays containing the words Business-to-business market.

  1. 21. Marketing in start-ups : A case study of business relationship development

    University essay from Uppsala universitet/Industriell teknik

    Author : Hampus Myhr; Alejandro Pérez Dueñas; [2021]
    Keywords : Marketing; Start-up; Business-to-business; Relationship marketing; Business relationships;

    Abstract : Business relationships are crucial for succeeding in the market for companies. Therefore, start-ups must focus on establishing business relationships early on, since these naturally do not exist for new players. The purpose of this thesis is to understand how start-ups work in order to establish business relationships. READ MORE

  3. 22. The relationship between CSR performance and tax avoidance : Do firms view CSR expenses and tax payments as substitutes of complements and is the perception affected by firms' customer models?

    University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Author : Oskar Sjöström; André Sjögren; [2021]
    Keywords : Corporate social responsibility; ESG; Tax avoidance; Customer models; Corporate incentives;

    Abstract : We examine whether companies view CSR expenses and tax payments as substitutes or complements and if perceptions differ between close-to-market and business-to-business firms by looking at the relationship between CSR performance and tax avoidance. To investigate this, we use fixed effects regression models on an unbalanced dataset consisting of public firms with headquarters in the Nordics and UK. READ MORE

  4. 23. Light electric freight vehicle concept : A pedal assist trike designed for urban last mile deliveries

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : ANTON JOHNNER OLIN; TAREK PENSER; [2021]
    Keywords : Light electric freight vehicle; last mile delivery; trike; pedal assist; Elektriskt fordon; leveransfordon; trehjuling; pedalassistans;

    Abstract : In recent years there has been a shift in the way consumer products are being purchased shifting from physical in-store shopping to online shopping. A vast amount of goods, express deliveries and simple returns have led to the need for new tools and methods for the delivery industry. READ MORE

  5. 24. Servitization in Electronics Manufacturing Firms : Applying and Evaluating the Integrative Product-Service System (PSS) approach

    University essay from Högskolan i Halmstad/Akademin för informationsteknologi

    Author : Vidya Kamalakar; [2021]
    Keywords : Servitization; Service Design; Product-Service Systems; Design Research; Business to Business B2B market;

    Abstract : The digital revolution has led to a drastic transformation of electronics manufacturing industries globally. A growing number of companies are continually investing in digital technologies to remain competitive. Artificial Intelligence (AI), Industrial Internet of Things (IIoT), Big data, Robotics, etc. READ MORE

  6. 25. Application of Value Proposition Design to a high-tech business market product

    University essay from Lunds universitet/Innovationsteknik

    Author : Claudio Gandra; Johan Hansson; [2021]
    Keywords : Value Proposition Design; Customer needs assessment; Digital Signage; Interactive Digital Signage; Problem-solution fit; Business and Economics;

    Abstract : In early 2019, a system of sensors, projectors, and software was created for the purpose of improving the experience of entering Sony’s offices in Lund, Sweden. The system attracted attention, both internally and externally, and grew organically in features and scope to meet the needs of its initial customers. READ MORE