Essays about: "Business-to-business sector"

Showing result 11 - 15 of 31 essays containing the words Business-to-business sector.

1. 11. Exploring Branding During Exportation: AMulti-case Study of SMEs in the B2B Sector

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Muhammad Zaigum Awan; Asoh Gwendoline Ngwa; [2020]
   Keywords : Branding; Business-to-business sector; Exportation; Small and medium sized enterprises.;

   Abstract : ABSTRACTPurpose: The purpose of this study is to assess and examine the nature and scope of brandingduring exportation within SMEs in the B2B context. The findings of this study will increaseknowledge of the relative challenges that SMEs are faced with when it comes to branding duringexportation and how it influences their export performance. READ MORE

3. 12. Online Customer Reviews Within Business-to-Business: Exploring Elements That Affect Customer Reliance On Online Customer Reviews

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Cornelia Borg; Mikaela Vanselius; Amna Asad; [2020]
   Keywords : Online Customer Reviews; Business-to-Business; Decision-Making; Electronic Commerce; Business and Economics;

   Abstract : Purpose: The purpose of this paper is to explore the potential importance of online customer reviews within business-to-business and identify the significant elements of online customer reviews within the sector. Managerial Implications: The findings from this research can assist decision-makers in a busi- ness-to-business setting to better understand and navigate through online channels. READ MORE

4. 13. Applying Digital Marketing Methods in the Healthcare Industry : A Case Study at Immuneed

   University essay from Uppsala universitet/Industriell teknik

   Author : Andrée Lindgren; Daniar Mohidin; [2020]
   Keywords : SEO; Search Engine Optimization; Healthcare; Digital Marketing; Business Developers; Google; Search Engine;

   Abstract : The study is performed with the aim to investigate why healthcare companies are lagging compared to other industries within digital marketing. This is made with an abductive approach whereas a literature review was performed in the beginning of the study and after empirical data gathering and analysis was reviewed, the literature review was completed. READ MORE

5. 14. A comparative study of Product Environmental Footprint (PEF) and EN 15804 in the construction sector concentrating on the End-of-Life stage and reducing subjectivity in the formulas

   University essay from KTH/Hållbar utveckling, miljövetenskap och teknik

   Author : Seyed Shahabaldin Seyed Salehi; [2020]
   Keywords : LCA; EN 15804; PEF; Circular Footprint Formula; Recyclability Assessment; Circular Economy; End of life; recycling rate; construction; building; Energy margin; LCA; EN 15804; PEF; Formulär för cirkulär fotavtryck; bedömning av återvinningsbarhet; cirkulär ekonomi; livslängd; återvinningsgrad; konstruktion; byggnad; Bygg; LCA;

   Abstract : One of the main polluting industries in the world with high environmental impact is the construction industry which also generates a huge amount of waste. To overcome the seburdens, we need to reduce the impacts through new solutions, technologies and by injecting circular economy concept into the industry. READ MORE

6. 15. Sustainable Marketing : Challenges faced when implementing sustainable marketing strategies

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Patricia Collazo; Anita Radu; Berglund Mikaela; [2020]
   Keywords : Sustainability; large company; marketing; sustainable marketing; implementation.;

   Abstract : Purpose: There is an increasing interest in sustainability, literature testifies that more and more customers are requesting sustainable products. This increasing request impacts companies that are therefore forced not only to provide sustainable alternatives but also turn their business into a more sustainable one. READ MORE