Essays about: "Business-to-business sector"

Showing result 16 - 20 of 31 essays containing the words Business-to-business sector.

1. 16. Towards the Development of Business Intelligence : The Role of Business Intelligence in Managerial Decision Making - Evidence from the B2B Sector

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Mariangeles Bravo; Jesper Appelkvist; [2018]
   Keywords : Business Intelligence; Information Systems; Managerial Decision Making; Marketing; Internal Data; External Data; Knowledge Management;

   Abstract : Information is the key for managers to make well-informed decisions. In recent years, technological advancements have been developed which made it possible for organizations to store and manage large quantities of data. READ MORE

3. 17. Customer Defection and Value in Business-to-Business Relationships

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Emmy Jylhä; [2018]
   Keywords : Customer defection; customer value; value co-creation; relationship quality; customer retention; retention management; trust; satisfaction; commitment;

   Abstract : In order for firms to be able to compete on the market, it is of importance for them to create value for their customers. Value is not only the outcome from providing the customer with a product of high quality, since value co-creation can occur when firms interact with their customers and create strong relationships with them. READ MORE

4. 18. Social media adoption and usage : A study within the industrial sector in Sweden

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Madelene Sundlin; Mathilda Svensson; [2018]
   Keywords : Social media; social media adoption; business to business; industrial industry; social media usage;

   Abstract : Social media is considered an important marketing tool for B2B companies that are operating in the current decade (Andersson and Wikström, 2017; Brink, 2017; Itani, Agnihotri and Dingus, 2017). As social media has become a well-researched topic over the last decade, it has become more popular for businesses and individuals to use (Andersson and Wikstrom, 2017; Lacka and Chong, 2016; Michaelidou, Siamagka and Christodoulides, 2011). READ MORE

5. 19. Innovation in Business to Business Payment Services: a contextual approach to future innovation

   University essay from KTH/Industriell Marknadsföring och Entreprenörskap

   Author : David Jackson; [2018]
   Keywords : B2B; Business to Business; SME; Small to medium‐sized enterprises; Payment Services; Innovation; Needs analysis; Technology-Push Needs-Pull; Late Payments; United Kingdom;

   Abstract : Payments take place every day in exchange for goods and services. There are a large variety of different methods which can be used to make a payment, and multiple scenarios in which payments take place. READ MORE

6. 20. Investigating Technology Acceptance towards E-commerce within the Work Wear Sector : A study within business-to-business about business clients’ technology acceptance towards e-commerce

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Amanda Bjursten; Lina Classon; Ida Steen; [2016]
   Keywords : Behavioral Intention; Business Clients; Business-to-Business; Diffusion of Innovation Theory; E-commerce; Technology Acceptance; Work Wear Sector;

   Abstract : Purpose: The purpose of this thesis is to study business clients’ technology acceptance of e-commerce within business-to-business in the work wear sector. In specific, develop and test a framework in order to analyze the antecedents of perceived usefulness and perceived ease of use behind business clients’ behavioral intention to the usage of e-commerce. READ MORE