Essays about: "Business-to-business sector"

Showing result 6 - 10 of 31 essays containing the words Business-to-business sector.

1. 6. Exploration of customer-based brand equity in the field of accounting

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Mikko Komulainen; [2021]
   Keywords : Customer-based brand equity; brand value; brand uniqueness; brand quality; corporate credibility; brand loyalty intention;

   Abstract : Background: The study explores the impact of brand equity on brand loyalty intention within the accounting services sector in Finland. The study uses four dimensions of brand equity, which include perceived brand quality, perceived brand value, perceived brand uniqueness and perceived corporate credibility. READ MORE

3. 7. Light electric freight vehicle concept : A pedal assist trike designed for urban last mile deliveries

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : ANTON JOHNNER OLIN; TAREK PENSER; [2021]
   Keywords : Light electric freight vehicle; last mile delivery; trike; pedal assist; Elektriskt fordon; leveransfordon; trehjuling; pedalassistans;

   Abstract : In recent years there has been a shift in the way consumer products are being purchased shifting from physical in-store shopping to online shopping. A vast amount of goods, express deliveries and simple returns have led to the need for new tools and methods for the delivery industry. READ MORE

4. 8. Customer churn prediction using machine learning : A study in the B2B subscription based service context

   University essay from Blekinge Tekniska Högskola

   Author : Yasin Osman; Benjamin Ghaffari; [2021]
   Keywords : Customer churning; Machine Learning; business-to-business; subscription-based companies.;

   Abstract : The rapid growth of technological infrastructure has changed the way companies do business. Subscription based services are one of the outcomes of the ongoing digitalization, and with more and more products and services to choose from, customer churning has become a major problem and a threat to all firms. READ MORE

5. 9. Business-to-Business Market Making on the Internet: A Case for End-of-Life Electric Vehicle Batteries

   University essay from Göteborgs universitet/Graduate School

   Author : Hannes Marten; [2020-07-23]
   Keywords : Electric Vehicle Battery; Repurposing; Second Life; Business-to-Business; Market Making; Marketplace; Principal-Agent Theory; New Market Creation;

   Abstract : Introduction: The ongoing transformation towards emission-free means of transportation goes along with the resource-intensive production and integration of electric vehicle batteries. Despite the environmental potential in decarbonizing the transport sector, electric vehicle batteries lose capacity over time and use and are only usable for transportation purposes until reaching 70 to 80 residual capacity. READ MORE

6. 10. The Utilization of Social Media Marketing in a B2B context- Marketing Decision-makers Point of View

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Ludwig Månsson; Sheriff Shahen; Sepehr Gharanfoli; [2020]
   Keywords : Social Media Marketing; Social Media; Social Media Perception; Digital Marketing; Industrial Marketing; Business-to-business; Marketing Communication;

   Abstract : To date, the rather new phenomena known as Social Media Marketing (SMM) has caught much attention from researchers and several studies have been conducted prior to resolving how this new phenomenon can be utilized by business-to-business (B2B) organizations. However, existing literature covering SMM has been mainly focused on the business-to-consumer (B2C) perspective, therefore, there is a lack of research in the utilization of SMM in a B2B context. READ MORE