Essays about: "Buy-Domestic Campaigns"
Found 1 essay containing the words Buy-Domestic Campaigns.
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1. The Virtue of Patriotism - A Comparative Study between Swedish and Greek Buy-Domestic Campaigns in the Midst of Financial Crisis
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis Purpose: The aim with this study is to, from a cross-cultural perspective, present an exploratory investigation of the relationship between buy-domestic campaigns, ethnocentrism and consumer behavior among 18-24 year old citizens in Greece and Sweden during the time period of the European financial crisis. Theoretical Framework: This research project investigates buy-domestic campaigns from an ethnocentric perspective, drawing on a comprehensive framework from the fields of political consumerism, consumer behavior and advertising. READ MORE