Essays about: "Buyer Behavior"
Showing result 1 - 5 of 38 essays containing the words Buyer Behavior.
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1. Challenges of Power Dominance in the GMRR: The Perspective of Pakistan’s Small Garment Manufacturers
University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)Abstract : Purpose: The purpose of the study is to identify the challenges that small garments manufacturers in Pakistan face in an IOR with large retailers regarding power dominance. The paper also seeks to examine how those garment manufacturers can use the Boundary Control Systems as a strategic response to power dominance. READ MORE
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2. How is the consumer influenced by social media influencers? : A qualitative exploratory study of how the consumers' buyer decision process is influenced by social media influencers.
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background: Social media influencers (SMI’s) can influence the consumers’ decisions by sending out social signals through social functions which social media platforms enable. These social functions SMI’s as well as consumers use, could be for example through sharing content; having a conversation; developing relationships with like-minded individuals; or it could also be used for sending out social signals, such as identity, presence or reputation. READ MORE
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3. Life cycle cost analysis as a tool for industrial sales: lessons from two industries in India Subcon
University essay from Högskolan i Gävle/FöretagsekonomiAbstract : Industrial selling is considered to be one of the highly challenging tasks and sales personnel are exploring new strategies and tools to stay ahead of the competition to achieve organizational objectives. The study has focused on adding to the academic knowledge of the use of an innovative and creative sales tool to enhance the performance of the function. READ MORE
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4. The role of collaborative relationships in implementing traceability in supply chain networks : A network analysis of the textile and clothing industry
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : Purpose – The complexity and resulting opacity of TC supply chains, and the fragmentation of approaches to traceability to address these issues, revealed the necessity of collaboration for traceability in TC supply chains. Although the challenges have been explored in literature and practice, it has been left unstudied how collaboration can overcome these challenges. READ MORE
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5. Evaluation of different machine learning models for the prediction of electric or hybrid vehicle buyers and identification of the characteristics of the buyers in the EU
University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomiAbstract : The main goal of this thesis is to evaluate different machine learning models in order to classify buyers of an electric or a hybrid vehicle and to identify the characteristics of the buyers in the European Union. Machine learning algorithms and techniques were adopted to analyze the dataset and to create models that could predict, with a certain accuracy, the customer’s willingness to buy an EV. READ MORE
