Essays about: "Buyer identity"

Found 5 essays containing the words Buyer identity.

  1. 1. Fit in or fit out? Exploring the pre-merger and acquisition phase through an acculturation lens

    University essay from Umeå universitet/Företagsekonomi

    Author : Claudia Perera; Viktor Wejdelind; [2022]
    Keywords : Mergers and acquisitions; M A process; organizational culture; acculturation modes; congruence; acculturation stress; social identity theory; case study; pre-deal planning;

    Abstract : Mergers and acquisitions (M&As) are not only becoming more common globally, but they are also increasing in size and value in Sweden. The pace of this trend has not even slowed down due to the eruption of the global pandemic, there is rather a tendency showing the opposite. READ MORE

  3. 2. How is the consumer influenced by social media influencers? : A qualitative exploratory study of how the consumers' buyer decision process is influenced by social media influencers.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Leah Gentele; Mikaela Persson; [2022]
    Keywords : Consumer Behavior; Influence; Buyer Decision Process; Instagram; Social Media Influencers SMI s ;

    Abstract : Background: Social media influencers (SMI’s) can influence the consumers’ decisions by sending out social signals through social functions which social media platforms enable. These social functions SMI’s as well as consumers use, could be for example through sharing content; having a conversation; developing relationships with like-minded individuals; or it could also be used for sending out social signals, such as identity, presence or reputation. READ MORE

  4. 3. Skogsindustriell råvaruanskaffning : hurdan är skogsinspektorernas arbetssituation?

    University essay from SLU/Dept. of Forest Products

    Author : Adam Skovdal; [2017]
    Keywords : feedback; förändring; identitet; job crafting; målkonflikter; målsättningar; rådgivning; stress; virkesförsörjning; virkesköpare; advice; change; feedback; goal conflicts; goal settings; identity; job crafting; wood supply; timber buyers;

    Abstract : Den svenska skogsindustrin behöver höja sin totala konkurrenskraft och lönsamhet, eftersom lönsamheten generellt sett har sjunkit till icke-uthålliga nivåer. Det kommer inte räcka till med enbart kontinuerliga kostnadssänkningar och ökad effektivitet. READ MORE

  5. 4. What makes the difference? : a study of the purchase process from a buyer's perspective

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Maria Kjelin; [2015]
    Keywords : Fast fashion; Purchase process; Competitive strategies; Fast fashion retailing companies in Sweden; Fast fashion buyer;

    Abstract : The changing dynamics of the fashion retailing industry has progressed and become a global multibillion industry, (Solomon & Rabolt, 2007). It has put a lot of pressure on the fast fashion retailers were key strategies in order to maintain a strong position in market, must be established, (Doyle, Moore & Morgan, 2006). READ MORE

  6. 5. Why do Financial Buyers Pay a Smaller Premium Compared to Operating Buyers? - A Study on European Buyouts

    University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Author : Daniel Andersson; Jenny Siljeströmer; [2013]
    Keywords : Transaction premium; Buyouts; Europe; Operating performance; Buyer identity;

    Abstract : In this thesis, we investigate if there is a difference in premium paid in buyouts by financial and operating buyers and if this potential difference can be explained by differences in post-buyout operating performance. In a large sample of 1,058 buyouts from European stock exchanges between 1997 and 2012 we find that financial buyers pay 9 percentage points less than operating buyers, after controlling for a set of target and deal characteristics. READ MORE