Essays about: "Buying Process"

Showing result 1 - 5 of 250 essays containing the words Buying Process.

  1. 1. Impulsive Buying Behaviour and Restaurant Selection and Consumption

    University essay from Göteborgs universitet/Graduate School

    Author : Leila Baiche; Andrijana Milanovic; [2023-07-03]
    Keywords : Impulsive Buying Behaviour; á la Carte Restaurants; Restaurant Selection; Menu Selection; Extraordinary Experiences;

    Abstract : The study explores à la carte restaurant and its connection with impulsive buying, in terms of restaurant selection, menu selection and extraordinary experiences which reflects the purpose of the study and was explored with three research questions. Prior research of restaurant consumption and impulsive buying was not clear on how consumers select a restaurant and choose on the menu impulsively. READ MORE

  2. 2. Is the phenomenon of buying sexual services too complex to be able to counteract?

    University essay from Mittuniversitetet/Institutionen för humaniora och samhällsvetenskap

    Author : Felicia Stråhle; Elsa Lövén; [2023]
    Keywords : Crime prevention; Purchase of sexual services; Sweden; Police regions; The implementation theory; Community policing strategy;

    Abstract : The purchase of sexual services in Sweden is becoming increasingly extensive and requires increased crime prevention resources. The phenomenon is complex and the underlying problem is difficult to define. READ MORE

  3. 3. Mullet - a multifunctional workingspace

    University essay from Lunds universitet/Industridesign

    Author : Malin Johansson; [2023]
    Keywords : Arts and Architecture; Technology and Engineering;

    Abstract : In today’s design environment we are constantly in movement. Whether it is making models or tracing a sketch, we need to go to specific stations intended for the task. It is not just time consuming but also a problem. Stress might occur due to the fact that you never know whether the light table or the cutting mat will be preoccupied. READ MORE

  4. 4. Sustainability and Customer Values as Part of Strategic Marketing : A Focus Group Study Exploring What Customers Value in a Sustainable FMCG Product

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Matilda Schill; Ebba Flykt; [2023]
    Keywords : sustainability; FMCG products; customer values; behaviors; marketing; hållbarhet; “FMCG”-produkter; kundvärderingar; beteenden; marknadsföring;

    Abstract : This is a focus group study to explore the marketing process for a start-up company about to develop and launch a sustainable razor. In this process, understanding what the customers value in a sustainable product for daily use, such as razors, and how to apply this in the marketing process is of great importance. READ MORE

  5. 5. Influencer Marketing & Impulsive Buying : A Quantitative Study On Influencer Marketing and Discount Codes Effect On Impulsive Buying and Purchase Satisfaction

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Elin Egelbäck Starud; Elsa Claesson; [2023]
    Keywords : Influencer Marketing; Fast Fashion; Social Media; Impulsive Buying; Consumer Behavior; Purchase Intention; Discount Codes; Time Limitation; Trust; Five-Step Purchase Decision Process;

    Abstract : Influencer marketing is a new marketing strategy that has risen in popularity to be used by businesses during the last decade. Even though studies have been previously made on influencer marketing, little research has been made specifically on influencer marketing in combination with their discount codes being offered. READ MORE