Essays about: "Buying intention"

Showing result 1 - 5 of 65 essays containing the words Buying intention.

1. 1. Hide or Embrace Drawbacks? - A Quantitative Study of the Impact of Two-Sided Messaging in the Online Secondary Marketplace Setting

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Sofie Bixo; Tyra Löthman; [2023]
   Keywords : Purchase intention; Facebook Marketplace; Second-hand buying; Theory of Planned Behaviour; Two-sided messaging;

   Abstract : In recent years, online secondary marketplace platforms have experienced rapid growth as both sustainability concerns and the demand for second-hand products have increased substantially. Despite this considerable growth, second-hand marketplaces have remained relatively understudied. READ MORE

3. 2. Influencer Marketing & Impulsive Buying : A Quantitative Study On Influencer Marketing and Discount Codes Effect On Impulsive Buying and Purchase Satisfaction

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Elin Egelbäck Starud; Elsa Claesson; [2023]
   Keywords : Influencer Marketing; Fast Fashion; Social Media; Impulsive Buying; Consumer Behavior; Purchase Intention; Discount Codes; Time Limitation; Trust; Five-Step Purchase Decision Process;

   Abstract : Influencer marketing is a new marketing strategy that has risen in popularity to be used by businesses during the last decade. Even though studies have been previously made on influencer marketing, little research has been made specifically on influencer marketing in combination with their discount codes being offered. READ MORE

4. 3. Tech Savvy Shoppers : A quantitative study of how Generation Z perceive self-service technology in the fashion retail sector

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Olivia Kraft; Felicia Jansson; Wilma Appelquist; [2023]
   Keywords : Generation Z; Self-service checkout; Self-service technologies SSTs ; Self checkout; Tech savvy; Attitudes; Intention to use and Fashion retail stores.;

   Abstract : Fashion retail stores are one of the settings where technology innovation is implemented to make the in-store experience more efficient than before. One of the innovations that are becoming increasingly common is self-service checkouts. READ MORE

5. 4. The Impact of Demographic Variables and Sustainability Awareness on Purchase Intention on Second-hand Clothing in Nigeria

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Bolarinwa Agboola Adeyemi; [2023]
   Keywords : Second-hand Clothing; Demographic Variables; Sustainability Awareness; Purchase Intention;

   Abstract : ABSTRACT  Background: Second-hand clothing has significantly continued to generate interest both in research and in the real world and emphasis ofexisting works revolve around history, motivations for buying and effect on the environment as well as the impact on the countries that these second-hand clothes are imported. Consumers’ demographics is expected to play a role in their intention to purchase certain goods including clothes and findings also revealed that people have begun to incorporate sustainability in their intention to purchase second-hand clothing. READ MORE

6. 5. Socially Responsible Investing. Young adults attitude and propensity to invest green

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Clemens Lans; Daniel Söderqvist; [2022-04-07]
   Keywords : ;

   Abstract : This study’s purpose is to see if young adults between the ages of 18 and 30, invest sustainably and if there are factors that influence their decision making process when making green investments and if there are determining variables that predict their willingness to make green investments. The study was performed over a two month period starting in early November. READ MORE