Essays about: "Buzzador"

Found 1 essay containing the word Buzzador.

  1. 1. Buzz marketing and the loss of authentic self: an investigation of the motivational structure of marketing in the personal sphere and its potential consequences on social relations.

    University essay from Lunds universitet/Sociologi

    Author : Peter Bengtsen; [2008]
    Keywords : Bourdieu; buzz marketing; Buzzador; cultural capital; friendship; Habermas; habitus; marketing; Marx; personal sphere; public sphere; surplus value; symbolic capital; viral marketing; word of mouth; Social and economic history; Ekonomisk och social historia; Social economics; Social ekonomi; Sociology; Sociologi; Sociology of labour; sociology of enterprise; Arbetslivssociologi; företagssociologi; Social structures; Sociala strukturer; History and Archaeology; Business and Economics; Social Sciences; Law and Political Science;

    Abstract : I begin my thesis by linking the rise of buzz marketing in recent years to general economic, medial and social developments in society, while mainly focusing on the shift from a modern to a post-modern pattern of production and consumption. I also point out the great symbolic significance that consumption has as a signifier of a personal identity in contemporary society. READ MORE