Essays about: "By Malene Birger"
Found 1 essay containing the words By Malene Birger.
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1. Customer involvement through social media in the product development process within the luxury goods industry
University essay from Göteborgs universitet/Graduate SchoolAbstract : Background and Purpose Rapid technology transformation and changing customer preferences are impacting the luxury goods industry. By 2025, 100% of luxury purchases will be influenced by an online interaction and social media channels have hence been considered as an important way to establish relationships with consumers. READ MORE
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