Essays about: "Céline Chauvet"
Found 2 essays containing the words Céline Chauvet.
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1. Case Oatly: The Crossroad - How to get a company in the same lane
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : .... READ MORE
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2. Brand Personas with a Story - How they are created and categorized
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The purpose of this study is to explore how the phenomenon of brand personas with a story can be constructed and categorized by integrating literature theory, illustrated by case examples. There is a need for this type of study, as a profound knowledge gap exists in relation to brand personas, their stories and the creation of them as characters. READ MORE
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