Essays about: "Céline Delacour"

Found 1 essay containing the words Céline Delacour.

  1. 1. Pro-Social Consumption Behavior - Consumer Approaches to Organic and Cause-Related Products

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Céline Delacour; Sofie Ek; [2012]
    Keywords : Pro-social products; Organic; Cause-related; Product categorization; Consumer value;

    Abstract : The market for pro-social product offerings is growing rapidly. In 2012, several Swedish brands included organic and cause-related products in their assortments and marketed them heavily. Consumers today are increasingly demanding products allowing them to decrease their negative impact or increase their positive impact on nature and society. READ MORE