Essays about: "CAMILLA GUSTAFSSON"

Showing result 6 - 7 of 7 essays containing the words CAMILLA GUSTAFSSON.

1. 6. Is Customer Club a Useful Tool in Creating Customer Loyalty : A Case Study of Stadium

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Martina Genfors; Erica Liljeblad; Camilla Gustafsson; [2007]
   Keywords : ;

   Abstract : Introduction: Creating a relationship between the customer and the organization has come to be of great importance during the last decade. Companies are realizing that loyal customers are coming back and are not only increasing sales through repeat purchase, but is also decreasing the cost of obtaining new customers which exceeds by far the cost of retaining old ones. READ MORE

3. 7. The Package : The Neglected Attribute The package´s role as a strategic tool in a competitive context

   University essay from Ekonomiska institutionen

   Author : Kristina Gustafsson; Camilla Miedl-Ohlsson; [2002]
   Keywords : Business and economics; Förpackningsdesign; marknadskommunikation; märkesidentitet; kärnvärde; positionering; magisteruppsats; Tomicic; Ekonomi;

   Abstract : Background: When functionalities of todays products become increasingly alike, design plays a prominent role for product differentiation. Visuality becomes as significant as functionality and increases the importance for companies to work with, and use, packaging design as a tool for creating competitiveness. READ MORE