Essays about: "CASE STUDY ON ROLE OF INFORMATION TECHNOLOGY IN MARKETING"

Showing result 1 - 5 of 16 essays containing the words CASE STUDY ON ROLE OF INFORMATION TECHNOLOGY IN MARKETING.

1. 1. Prototyping Tool for Large Scale Interactive Experiences

   University essay from Lunds universitet/Institutionen för designvetenskaper

   Author : Venkata Satya Anurag Gargeya Unnava; Yiyang Liu; [2023]
   Keywords : Virtual Reality; Augmented Reality; Interactive Content; Large Scale Interactive Content; Visualizer; Simulations; Technology and Engineering;

   Abstract : In the age where entertainment is the driving force behind the functioning of large industries, companies like SONY have figured out a way to market their entertainment content including movies, music, and games using large-scale interactive marketing and promotional content. Building and testing such content before it is released on large and complex devices is a continuously challenging task and there have been efforts both in academia and industry made to ameliorate this content production workflow. READ MORE

3. 2. Holographic Communications Technologies : A qualitative study on the ethical and\or legal challenges based on the stakeholders' perspectives

   University essay from Linnéuniversitetet/Institutionen för informatik (IK)

   Author : Natalia Giogiou; [2022]
   Keywords : Digital Ethics; Digital Technology; Ethics in Information Digital Technology; Extended Reality; Holographic Communications Technologies; Ethical Design; Value Sensitive Design; Ethical Framework; Ethical Technology Assessment; Human Computer Interaction; Qualitative Research; Επικοινωνίες μέσω ολογραμμάτων; Ηθική Ψηφιακών Μέσων και Πληροφοριακών Συστημάτων; Νομικοί και Ηθικοί Κίνδυνοι Επικοινωνιών μέσω Ολογραμμάτων;

   Abstract : Holographic communications technologies are a new digital technology being currently  developed by companies to be available to the public in the near future. Through holographic  communications technologies, the image of one user located in one place can be captured with  special equipment from different angles, so that its three-dimensional depiction is created  realistically. READ MORE

4. 3. Cross-border Online Purchase Intent : An Investigation of CSR-conscious Young Adults

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Philip Meier; Eleni Anastasiadou; [2018]
   Keywords : online purchase intent; international online vendors; corporate social responsibility; technology acceptance model; Ikea;

   Abstract : Date:                             04 June 2018 Level:                            Master Thesis in International Marketing, 15 ECTS Institution:                     School of Business, Society and Engineering, Mälardalen University Authors:                       Anastasiadou, Elena                       Meier, Philip                                       (94/05/25)                            (88/03/11) Title:                              Cross-border Online Purchase Intent: An Investigation of CSR-conscious Young Adults Supervisor:                   Emilia Rovira Keywords:                   Online purchase intent, international online vendors, corporate                                      social responsibility, technology acceptance model, Ikea Research Question:     What factors affect the online purchase intent of CSR-conscious young adults buying from IOVs and how? Purpose:                       With the worldwide increasing access and usage of the Internet, cross-border shopping has emerged as an online trend, especially amongst young adults. Simultaneously, CSR-consciousness has spread rapidly around the globe. READ MORE

5. 4. Assessment of Business model in the service industry on a global process perspective

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Quentin Bolle; MARTIN VAN DE POELE; [2016]
   Keywords : service; information and communication technology industry; theoretical model; value; process;

   Abstract : Service marketing is something new, and a lot of companies are working on answering the demand as best they can. Consumption behaviour implies a lot of changes in every market, and companies have to deal with all these changes. Companies must be able to adapt their strategy to be competitive. READ MORE

6. 5. Differences in Lengths of Life of Production Equipment & Production Systems and their implications on Acquisition & Replacement Processes

   University essay from Mälardalens högskola/Innovation och produktrealisering

   Author : Aria Karim; Anna Schnelzer; [2015]
   Keywords : Technical length of life; conceptual length of life; economical length of life; production equipment; production system; acquisition process; replacement process; life cycle; Teknisk livslängd; konceptuell livslängd; ekonomisk livslängd; produktionsutrustning; produktionssystem; anskaffningsprocess; livscykel;

   Abstract : Nowadays usage of advanced production equipment becomes more common among production industries, future challenges in the market require flexibility in production industries due to growing competition and demand responses. Decisions regarding acquisition and replacement of production equipment have a major role in future profitability and competitiveness of production industries. READ MORE