Essays about: "CEO reputation"

Showing result 1 - 5 of 13 essays containing the words CEO reputation.

  1. 1. Damned if you do, damned if you don't.

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Felix Ellqvist; Nicholas-Joel Kisling; Katharina Nadine Junge; [2023]
    Keywords : H M; sustainability; case; brand image; brand reputation; vocal; brand management; strategy; Business and Economics;

    Abstract : “(Un)sustainable fashion: H&M breaks promise.” “H&M sued for greenwashing claims, again.” “H&M under fire!” Helena Holgersson is sitting in her office on the top floor of H&M’s Stockholm Headquarters staring at the headlines flickering on her computer screen. READ MORE

  3. 2. The "Ultimate" Metaverse - Tackling the opportunities and challenges of investing in a new world

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Erik Andrén; Therese Hermelin; Alice Pehrson; [2022]
    Keywords : Facebook; Meta; Metaverse; Ralph Lauren; Investment; Corporate Brand Management and Reputation; Business and Economics;

    Abstract : It was a regular Thursday on October 28th in 2021 in the middle of the pandemic where humanity was going about in their everyday lives. However, Facebook CEO, Mark Zuckerberg had before witnessed a plethora of negative stories and reviews following the leak of Facebook ́s internal documents which portrayed the issues with the company. READ MORE

  4. 3. Controversial Advertisement and New Investors: Is this a knock-OAT for the sustainable Company Oatly?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Beata Edlund; Emma Pärsson; Johanna Gripwall; [2021]
    Keywords : brand activism; Oatly; corporate reputation; brand identity; Business and Economics;

    Abstract : December 2nd 2016 it was established that Oatly had a new co-owner, China Resources, a partnership that went against not only their own core values but also the values of their oat followers. However, it was not until 2019 the media storm drew in. READ MORE

  5. 4. The Reputation Circle : A study of the interplay between the reputational perception of companies and the effect on their non-financial performance

    University essay from Umeå universitet/Företagsekonomi

    Author : Vincent Pave; Yvan Kenneth Nziengui Ebaley; [2021]
    Keywords : Reputation; non-financial performance; Corporate Social Responsibility; social relevance; stakeholder environment; community; value design; social media; influencers; digital word-of-mouth;

    Abstract : Reputation nowadays is a determinant of companies’ strategy. We used a qualitative study approach, based on semi-structured interviews. The choice of subject was motivated by recent scandals involving big corporations. We started therefore from the postulate that big corporations would rather not want to communicate on those issues. READ MORE

  6. 5. CEO Reputation and Goodwill Impairment Decisions

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Gustav Nordegren; Viktor Axelsson; [2019-07-03]
    Keywords : ;

    Abstract : .... READ MORE