Essays about: "CHEN SI JIA"

Found 1 essay containing the words CHEN SI JIA.

  1. 1. The Analysis of Challenges and Opportunities in Brand Extension

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : CHEN SI JIA; GU JING; [2012]
    Keywords : brand equity; brand extension; category brand extension;

    Abstract : Over the decades, brand extension has been a core marketing strategy for a great number of companies. Brand extension enjoys a good reputation for bringing practical advantages to companies whilst it faces disputation at the same time because of a relatively high percentage of failures. READ MORE